Events

UPCOMING POPUPS & EVENTS


Oct
25
to Mar 2

Bryant Park Bank of America Winter Village

Bank of America Winter Village at Bryant Park is Manhattan’s winter wonderland. Enjoy New York City’s only free admission ice skating rink, the Holiday Shops, and rinkside eats and drinks at The Lodge by Prime Video. 

Colin Miller for Bryant Park

The centerpiece of Bank of America Winter Village at Bryant Park is a 17,000 square foot rink that features free admission ice skating, free skating shows, and events. The Rink is open daily through the Winter Village season.

The European inspired open-air market, Holiday Shops by Urbanspace Markets, features artisans and food vendors from New York and around the world. The Shops are housed in custom-designed, "jewel box" kiosks. 

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Nov
14
to Feb 23

New York Transit Museum Holiday Train Show

  • New York Transit Museum Gallery & Store (Shuttle Passage) Grand Central Terminal (map)
  • Google Calendar ICS

This holiday season, the New York Transit Museum’s Grand Central Gallery & Store plays host to a city within a city with the display of a miniature electric railroad running over, through, and beneath some of New York’s most magnificent landmarks.

Celebrating its 20th year of operation, this beloved holiday exhibit features Lionel model trains traveling along a 34’ long, two-level, “O” gauge model train layout. Departing from a miniature replica of Grand Central Terminal, the Transit Museum’s collection of model trains including Metro-North, Polar Express, and vintage subway train sets will dazzle the eyes of children and adults alike as they make their way past New York landmarks and on to the North Pole!

This is free and open to the public!

Dates: November 14, 2024 – February 2025

Times:

Monday – Friday, 10:00AM – 7:30PM
Saturday – Sunday, 10:00AM – 6:00PM
CLOSED major holidays.

Location: New York Transit Museum Gallery & Store (Shuttle Passage)
Grand Central Terminal
89 E 42nd Street
New York, NY 10017

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Nov
27
to Feb 25

A moonGARDEN installation

This November, the Seaport welcomes MoonGARDEN, an immersive art installation that transforms the night with a luminous dreamscape. Since debuting in Montreal, this celebrated artwork has illuminated cities worldwide, casting intricate shadows across giant, self-inflated spheres ranging from 6 to 30 feet in diameter.

Inspired by set theory, MoonGARDEN’s hypnotic animations invite reflection on belonging and inclusivity. Wander through this mesmerizing light show and experience a poetic blend of art, mathematics, and memory—an enchanting addition to the city’s holiday season.

Arriving at The Seaport around November 27 through the holiday season (end date TBD)

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Jan
16
to Feb 28

Winter Glow 2025

  • Flatiron Public Plaza New York, NY, 10010 United States (map)
  • Google Calendar ICS

Winter Glow. This winter, celebrate the elements of light, art, and storytelling in Flatiron & NoMad with free public pop-up programming and explore the interactive installations The Diamonds by Perséides Studio and Spectrum by Mirari from QDSinternational.

January 16: WINTER GLOW launch event at Flatiron North Plaza as the latest Winter Glow art installations in Flatiron & NoMad: The Diamonds by Perséides Studio and Spectrum by Mirari from QDSinternational. The unveiling event at 4:30pm will include live music performances as we celebrate the elements of light, art, and storytelling.

Thursday, 1/16 – Friday, 2/28 | Winter Glow Art Installations On View at the Flatiron Public Plazas
The Diamonds by Perséides Studio and Spectrum by Mirari from QDSinternational.

Designed and installed by award-winning architecture firm Hou de Sousa, the Flatiron Public Plazas feature new lighting that enlivens our public spaces. On the South Plaza, next to the Flatiron Building, view the festive lighting installation, Tulips and on the North Plaza enjoy overhead string lighting.

Thursday, 1/16 – Friday, 2/28
Celebrate the district’s diverse businesses with exclusive neighborhood deals and offers during Winter Glow!

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Jan
22
to Feb 22

Samsung Galaxy Experience Space

  • 500 Broadway New York, NY, 10012 United States (map)
  • Google Calendar ICS

Samsung is opening Experience Spaces around the globe — showcasing the latest AI enhancements available within the Galaxy ecosystem.

Visitors can walk through the unique spaces to understand what a day using Samsung’s latest mobile AI features can look like with powerful personalized experiences that help you make the most of every moment.

The New York Galaxy Experience Space is located at 500 Broadway and will be open January 22, 2025 through February 22, 2025.

In addition to daily Galaxy AI workshops, they are hosting a series of events including meet and greets with Samsung’s #TeamGalaxy creators and a dedicated gaming event in association with PUBG. Current dates include:

  • 1/22: Wanna Walton Meet & Greet

  • 1/25: Brooks Nader Meet & Greet

  • 2/8: PUBG MOBILE Battle Royale Red Zone

  • 2/22: Dustin Poirier Meet & Greet


Complete all stations within the Experience and win prizeds such as coffeeshop & Amazon gift cards, Galaxy Watch, Galaxy Buds and more!


New York’s operating hours are as follows:

  • Monday-Saturday, 10 am ET to 8 pm ET

  • Sunday, 11 am ET to 8 pm ET

All events are free and open to the public, so be sure to experience this exclusive Galaxy pop-up.

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Feb
1
to Feb 23

Cha Cha Festival

  • 161 Water Street New York, NY, 10038 United States (map)
  • Google Calendar ICS

CHA CHA Festival is an immersive festival inspired by tea open every Saturday and Sunday in February from 12-7pm.

Get ready to CHA CHA: a celebration of tea culture, design, and tradition in the heart of NYC.

Join us every weekend in February for workshops ranging from mahjong, lion dance, group acupuncture, vinyl listening rooms, TCM lectures, lantern making, herbal steaming, tea tasting, painting with tea-dye and more!

Featuring:
🌟 5 artist tea house installations
🫖 Traditional Chinese Medicine
🍜 Culinary artisans
🎲 Mahjong & more



📍 Where: WSA, 161 Water Street
🗓️ When: Weekends in February, starting Feb 1
🎟️ Admission: Free

Free Programming:

  • Mahjong King Guided Play, Every Saturday in February | 2-5pm

  • Collective Acupuncture and Sound Bath Meditation with YOUniverse with NOON, Every Sunday | 5-6pm | 23rd FLR

  • Oolong Tea Tasting with ChiCha San Chen NY, Every festival day, every 30 minutes

  • Opening Day Lion Dance with Wing on Wo Lions, February 1 | 5pm

  • Cha cha cha with Chinatown Records 華埠錄音, February 1 | 2-5pm

  • Hojicha Roasting by Tea Master Yoshitsugu Nagano in the Hojicha Tea House, February 2 | 2pm and 4pm

  • Lecture Series with Kamwo, February 2 | 5-6pm

  • Cantopop, Jpop and Kpop with Esther Park February 8, 3-6pm

  • Sugar Painter Hui Liu, February 9 | 2-6pm

  • Troy Yoshimoto Ceramics Market at Hojicha Tea House, February 15 | Noon-5pm

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Feb
14
to Feb 17

Yoko Ono Wish Tree

You are invited to the largest installation in North America of trailblazer and art world icon Yoko Ono’s ongoing work, Wish Tree, from February 14-17. 

In the Park Avenue Armory’s iconic Drill Hall, a grove of 92 trees will be installed in honor of the artist’s 92nd birthday. Visitors are invited to contribute personal wishes, creating a large-scale activation of her social practice work.  

Wish Tree has served as a powerful symbol of hope and peace, with over a million wishes collected since 1996 and preserved at the Imagine Peace Tower in Iceland.

February 14–17, 2025

Friday: 2:00pm–10:00pm
Saturday–Monday: 12:00pm–8:00pm

Event Details
Wade Thompson Drill Hall
General Admission

Tickets
Free with RSVP

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Feb
15
to Feb 19

Maybelline Super Stay Teddy Tint Scavenger Hunt

Maybelline is giving away their Super Stay Teddy Tint in the shade Mascara Tear at secret locations February 15 - 19!

Follow @maybelline each days for clues on where to find them! Can you crack the code?

Day 1: February 15, 4-8pm *WSL: Clue: “Near the vessel where the lunchers gather round, in the yards you’re perfect shade is found” —> Vessel / Hudson Yards

Day 2: February 16, 4pm-7pm *WSL: Clue: Stroll the Cobblestone Streets, where Whitney And Chelsea meet, near Apple’s glow” —> Meatpacking District by Apple Store

Day 3: February 17, 4-7pm *WSL: Clue: Where farmers sell and the park’s a delight, and a cafe named for the square feels just right —> Union Square

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Feb
18

Fan Fan Doughnuts Free Doughnut Day

  • 448 Lafayette Avenue Brooklyn, NY, 11205 United States (map)
  • Google Calendar ICS

🎉🎉 FREE DOUGHNUT DAY! 🎉🎉
The world may feel a little crazy right now, but we’re here to bring some extra joy just because! ✨ Why February 18th, you ask? Well, it’s a personally meaningful day for us, and we want to share it with YOU! 🙌


Mark your calendars! & swing by Fan-Fan Doughnuts to grab a FREE doughnut of any — no purchase necessary! 🍩💖

When: Tuesday, February 18th
Where: at the shop only
🕗 Time: 8 AM - 4 PM (or until we run out!)

💥 Limit: One free doughnut per person (signature flavors only!)
Let’s make this day sweet together! Come early and celebrate with us! 🎉🎉

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Feb
18
to Feb 19

The Data Bank by Straight Talk

Straight Talk Wireless, a leading prepaid brand covered by Verizon's 5G network, is supporting people through the stresses of tax season with The Data Bank by Straight Talk, a limited-time event that provides guests the opportunity to be rewarded with a gift card just for showing how much data they are using.

Be one of the first to experience the exclusive Data Bank by Straight Talk event taking place in Union Square Park, New York City, on February 18 starting at 10AM ET (until supplies last) and in Columbia Park Center, East New Jersey, on February 19 starting at 10AM ET (until supplies last).

In an effort to highlight Straight Talk’s real unlimited data plans, this interactive experience allows participants to step into a bank-like setting, interact with Straight Talk’s “bank teller,” check their data usage, and convert it into a gift card that can be used anywhere – all at a time when they need it most.

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Feb
19
to Feb 20

Saint James Iced Tea x White Lotus Concierge Deck Popup

  • Vanderbilt Hall, Grand Central Station (map)
  • Google Calendar ICS

Stop by for your “Welcome Drink” at the Saint James Iced Tea Concierge Desk x White Lotus Concierge Deck Popup!

To celebrate their new flavor - The White Lotus Limited Edition Mango Organic Black Tea by Saint James - Saint James Iced Tea is popping up in Grand Central Station from February 19-20 with an interactive experience inspired by the award-winning and soon-returning HBO Original Series.

 

The pop-up experience - which is modelled after the concierge desk and luxe ambience of the fictional resort chain - features free samples and a chance to “unlock paradise” to win exclusive prizes and merchandise!

 

  • Vanderbilt Hall, Grand Central Station

  • February 19-20, 12-7 PM

 

Not able to stop by? No problem! The White Lotus Limited Edition Mango Organic Black Tea will be 30% off on Amazon Prime from February 13th - 16th, leaving plenty of time to stock up at home just in time for premiere weekend!

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Feb
21
to Feb 23

Diptyque Orphéon Jazz Club

  • 21 Greene Street New York, NY, 10013 United States (map)
  • Google Calendar ICS

THE ORPHÉON JAZZ CLUB

Diptyque's Orphéon Jazz Club arrives in New York. Sign up to discover the three-day immersive pop-up experience, celebrating the iconic jazz-inspired Parisian fragrance. 

DIPTYQUE ORPHÉON JAZZ CLUB

21 Greene St

New York,  NY

Feb 21 - 23, 2025

12 pm - 6 pm

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Feb
22

Survivor Beach Drop

Experience Survivor and celebrate Season 48 in New York City on February 22nd at Chelsea Factory.

Attendees will:

  • Participating in Classic Survivor Challenges

  • Meet Your Favorite Players

  • Participate in Survivor Activities

  • Visit a Tribal Council Confessional Booth

  • Special Photo-Ops

Register for a free one hour time slot. There will be a standby line if fully booked. Standby admission is not guaranteed.

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Feb
22

Returning to Self: A Black History Month Culmination

Join us at the second annual Black History Month Culmination event, where we'll work togeth­er to cre­ate a safe and nur­tur­ing space for self care and reflec­tion where par­tic­i­pants can tune in to their needs, hon­or their feel­ings, reflect on what it means to reclaim space, and begin to return to themselves.

This is a day of free activities on Governors Island designed to cre­ate com­mu­ni­ty and ele­vate Black voic­es. Full event schedule coming soon.

Presented by the Trust for Governors Island and A Safe Space Mentor

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Mar
1

Claire’s x Lil Sweet Treat Pop-Up

  • 184 7th Avenue South New York, NY, 10014 United States (map)
  • Google Calendar ICS

Calling all fashion lovers and candy enthusiasts—Claire’s is bringing its signature sparkle to the sweetest spot in town! For two days only, global fashion brand Claire’s is teaming up with NYC’s beloved candy shop Lil Sweet Treat for an exclusive pop-up on Friday, February 28th, and Saturday, March 1st at their West Village location.

Shoppers can indulge in delicious treats and score free accessory surprises, all while celebrating fun and self-expression. The collab comes just in time for the launch of Claire’s Mini-Mart—a playful new store concept and product collection inspired by foodie culture (think soda bottle lip gloss, candy-shaped earrings, fruit-themed stationery, and more!).

And the sweetness doesn’t stop there—on Saturday, March 1st, from 12–4 PM, Claire’s will bring Lil Sweet Treat’s candies to its Union Square and Upper West Side locations for an extra dose of fun while you shop.

 

Claire’s x Lil Sweet Treat Pop-Up

184 7th Ave S, New York, NY 10014

Friday, February 28 - Saturday, March 1st

11:00 am until supplies last

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Mar
8

Champs Run Club New York powered by Nike

Champs Sports Run Club is heading back to New York this March, and we want YOU to join us! Mark your calendars for Saturday, March 8th, and meet us at Eisenhower Park for an unforgettable Champs Sports Run Club event powered by Nike.

The day kicks off with a scenic 5K run (3.1 miles) around Eisenhower Park’s picturesque trails, led by local New York runners. After the run, stick around to cool down and enjoy live DJ sets, complimentary breakfast, refreshments, and more! Plus, don’t miss your chance to win amazing prizes, including a $250 shopping spree at Champs Sports!

 FLX members (current or new—sign up today!) can also spin the Champs Sports prize wheel for even more chances to win BIG.


Registration is FREE and includes:
    •    co-branded Champs Sports Run Club x Nike Tee*
    •    A chance to win a $250 Champs Sports gift card**
    •    Access to recovery amenities, refreshments, and breakfast*
    •    Chance to win prizes by spinning the Champs Sports prize wheel**

 
*While supplies last. First come, first served.
**Must be an FLX member to enter gift card giveaway. Sign Up HERE

 
Don’t forget to bring a friend and tag us on Instagram @ChampsRunClub and @ChampsSports. We can’t wait to see you there!

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Mar
23

JonasCon

In celebration of their 20th anniversary, Jonas Brothers are pleased to announce JONASCON, a special one-day event taking place in their home state of New Jersey.

This milestone event will feature live performances, DJ sets, Q&A panels, fan activations, pop-up surprises, immersive experiences, and special guest appearances to celebrate the band’s incredible two decades.

All registered attendees will receive a JONASCON commemorative lanyard and an exclusive JONASCON tote at the event.

Live Performance • Retail Takeovers • Jonas Trading Post • Q&A Panels • Trivia • Games • Keynote Event • Interactive Art Installation • Karaoke • Dj Sets • Special Guests • Camp Rock Bar Z100 Broadcast • Jonas Pizza • Exclusive Merch • Mini Golf • Ferris Wheel

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Feb
16

LUSH Sweets for My Sweet Valentine's Day Event

  • 783 Lexington Avenue New York, NY, 10065 United States (map)
  • Google Calendar ICS

Celebrate Valentine's at LUSH at the SWEETS FOR MY SWEET event! Create a Love Letter bath bomb, enjoy demos, vegan cocoa, chocolate samples, and a spa tour.

Celebrate Valentine's at LUSH! It's the perfect way to celebrate love and self-care!

  • Create your own Love Letter bath bomb ($6.50)

  • Explore our Smell Like a…Scent Pairing Station

  • Savor delightful Posh Chocolate samples

  • Indulge in a Vegan Hot Cocoa Bar

  • Spa Open House and more!

RSVP not required but suggested. Walk-in any time from 2pm to 6pm to participate. First come, first serve. As long as supplies last!

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Feb
16

27th Lunar New Year Parade

27TH CHINATOWN LUNAR NEW YEAR PARADE & FESTIVAL


Celebrate the Year of the Snake this Lunar New Year! Better Chinatown is hosting the 27th Lunar New Year Parade and Festival.

日期 : 2025年2月16曰 (星期日) 下午 1:00時

February 16, 2025 | Sunday | Parade Start 1:00pm
Chinatown, New York

Festival & Booths: 11:30AM – 3:30PM (Bayard Street between Mulberry and Mott St)

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Feb
15

7th Street Burger x DONTS

  • 485 7th Avenue New York, NY, 10018 United States (map)
  • Google Calendar ICS

From Rome to NYC, Round 2: 200 Burgers on DONTS! 🇮🇹🗽🇺🇸🍔

DONTS is back in NYC for another smashburger takeover with the bros @7thstreetburgernyc.
Same attitude, same fire.


📍@7thstreetburgernyc - Times Square (485 7th Ave, NYC)
🗓️ February 15th
⏰ 9PM - Midnight

First come first serve 🫴🥇🍔
1 SINGLE BURGER PER PERSON

New York, you’ve been warned 🔥

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Feb
15

Mumford & Sons at Houston Hall

  • 222 West Houston Street New York, NY, 10014 United States (map)
  • Google Calendar ICS

Head to Houston Hall today for a pop-up Mumford & Sons concert! Mumford & Sons performed last night at the SNL50 concert and they are popping up at the West Village beer hall for a surprise show tonight!

@mumfordandsons

houston hall. 6 pm. limited space available. 21+

♬ Rushmere - Mumford & Sons

They will be performing a few songs at 6pm. Limited space available. 21+.

Pro Tip: Go early, enjoy a few drinks, and wait for the show!

UPDATE: Entrance is a $10 cover

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Feb
15

Blacklist Buy Black Marketplace

Buy Black Marketplace is back!

For Black History Month, Blacklist is hosting a Buy Black Marketplace at the beautiful @pier57.nyc. Saturday, February 15th from 1-6pm.

Free entry! Grab a bite or drink, check out the space, and support the work of fine artists, jewelry-makers, photographers, card game designers, and more.

Through music, art, culture, and carefully crafted daytime events, Blacklist’s mission is to always connect, support, or otherwise elevate people of color (and allies) across New York and beyond.

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Feb
15
to Feb 16

Balm Dotworld at American Dream

The Balm Dotworld tour is making its next stop this weekend at American Dream in New Jersey 🎉

🍒 When: 2/15, 11-8pm + 2/16, 11-7pm
✨ Where: 1 American Dream Way, East Rutherford, NJ 07073, Court C, Level 1

Come through to customize your Balm Dotcom with free charms, shop the Black Cherry collection (including limited quantities of the Cherry Lock* 🔒!!), snap pics at the photobooth, and more.

P.S. The first 50 people will receive a Futuredew Solid.

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Feb
15

L’Oréal Paris Big Deal Mascara Pop-Up

You are invited to an unforgettable lash experience on Saturday, February 15th, to celebrate the launch of the NEW Paradise Big Deal Mascara!

 This exclusive pop-up event will be held from 11 AM to 4 PM, with a special opportunity to have your lashes featured on a Times Square billboard live in Times Square from 11 AM to 3 PM.

You can look forward to lash transformations using the NEW Paradise Big Deal Mascara, French-inspired light bites, and product giveaways.


WHEN: Saturday, February 15th

TIME: Stop by anytime between 11 AM – 4 PM

WHERE: 43rd & 7th, New York, NY 10036

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Feb
15

Valentines Day with Noa, a café

noa, a café, a Swedish inspired cafe in Nomad, is hosting a special giveaway for Valentines Day on Saturday the 15th!

Find a barista dressed in a custom bear suit giving out roses from Scott's Flowers, free mini pastries, and other surprise goodies to people on the street.

Head to SoHo (Spring St area) from 10a-12p and look for the big bear in Noa merch for free goodies and roses. 

While supplies last!

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Feb
14

SNL50: The Homecoming Concert

SNL50: The Homecoming Concert, a live, three-hour concert special on Peacock. Featuring an incredible lineup of musicians, it's hosted by cast alum and Tonight Show Host Jimmy Fallon and produced by Lorne Michaels and Mark Ronson

Apply for free tickets (1-2) via Shadow Casting (linked below).

Lineup:

  • Arcade Fire

  • Backstreet Boys

  • Bad Bunny

  • Bonnie Raitt

  • Brandi Carlile

  • Brittany Howard

  • Chris Martin

  • David Byrne

  • Eddie Vedder

  • Jack White

  • Jelly Roll

  • Lady Gaga

  • Miley Cyrus

  • Post Malone 

  • DEVO

  • Mumford & Sons

  • Preservation Hall Jazz Band

  • The B-52s

  • The Roots

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Feb
14

Tacombi Flatiron x Cardenxe Sotol Valentine's Day

Love is in the air… and so is the scent of free tacos & sotol cocktails! ❤️🌮

Join us at Tacombi Flatiron this Valentine’s Day for a special night with Cardenxe Sotol—because nothing says romance like tacos, cocktails & live music.

📍 Flatiron
⏰ 4-5 PM → Free Tacos 🌮
⏰ 5-6 PM → Free Cocktails 🍸
⏰ 6-7 PM → Tarot Reading 🔮

Single? Throw on a cowboy hat or cowboy boots 🤠 and let fate (or sotol) do the rest. 💘

Bring your date, your besties, or just yourself—this one’s on us.

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Feb
14

Grand Central Valentine’s Market

Add love to every day at the Grand Central Valentine’s Market – where flowers, sweets, music, and poetry come together for a heartwarming celebration!

Stop by for a free customized love poem, shop sweet treats, sway to the music, and surround yourself with love.


Date: February 14, 2025

Time: 3PM-7PM

Location: Biltmore Room

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Feb
14

A Queer Anti-Valentine's Day Healing

Forget Valentine’s Day! Join Renowned Artist Ace Lehner for A Queer Anti-Valentine’s Day Healing, at Ryan Van Der Hout’s Public Art Installation To Reflect Everything in Washington Square Park!

We're thrilled to announce the second activation of To Reflect Everything, a captivating 7-foot-tall mirrored sculpture by Ryan Van Der Hout that has mesmerized visitors since its unveiling in Washington Square Park on January 9.

The installation combines a disco ball's dazzling facets with a satellite's sleek form, inviting audiences to explore themes of reflection, connection, and transformation. On view until March 30, 2025, it joins the legacy of iconic works exhibited in Washington Square Park.

You’re invited to join for the next transformative event: A Queer Anti-Valentine's Day Healing on February 14th at 2:00 pm, led by renowned artist and scholar Ace Lehner. This site-specific performance creates a radical space for queer healing and communal care. Amid growing attacks on LGBTQIA+ rights, Lehner invites participants to engage in a powerful exploration of queerness, creativity, and connection as acts of resistance and joy.

About the Performance:

"The longer I live, the more deeply I learn that love — whether we call it friendship or family or romance — is the work of mirroring and magnifying each other's light."

― James Baldwin, Nothing Personal

Taking Baldwin as a starting place, Lehner's performance invites participants to seek a space of queer/trans communion, love, and reflection in the face of a world that has for centuries both celebrated and reviled us. Inspired by decades of queer activist organizing centered on Washington Square Park, Lehner embraces the wisdom of disco, dancing with queer ancestors, and imagining queer/trans futures, the performance guides the audience through practices of queer and trans love, joy, and self-evolution, transforming collective engagement into a porous space for radical disruption and resistance.

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Feb
14

Short N' Sweet Deluxe Pop-Up Experience

Wanna be Sabrina’s Valentine? RSVP for a chance to spend tomorrow at the short n’ sweet (deluxe) pop-up experience in NYC on 2/14💋

Sign up with the link below for first access to the fan pop up location. Complete the form by 7 AM ET on February 14, 2025 to request the location address. The event location and additional event info will be provided via email after 7 AM ET on February 14, 2025.

 

Must be 18+ to attend. Valid government issued photo I.D. must be presented prior to admittance along with a completed affidavit/release (available at the door). Event space is very limited. Please plan accordingly if you choose to attend. Your location request does not guarantee entry.

 

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Feb
14

California Naturals x @StoopAndTheCity Valentine's Day NYC Pop Up

  • E 78th Street, Between 2nd & 3rd Avenue New York, NY, 10075 United States (map)
  • Google Calendar ICS


Mass market lifestyle brand, California Naturals, & Tiktok creator Kristi Hemric (@stoopandthecity) are bringing the Valentine's vibe to a NYC stoop near you!

Popping up with a special installation, visitors will have the chance to receive the brand's Deep Repair Hair Mask, Ulta gift cards and take epic pics (until supplies last)!

When; 12 - 4PM, February 14, 2025

Where: E 78th Street, Between 2nd & 3rd Avenue

About California Naturals

Born in Summer 2023, California Naturals is a mass market lifestyle brand delivering thoughtfully-formulated, naturally-derived hair and body care products infused with a healthy dose of West Coast cool. Throughout the years of her career working in prestige beauty, founder Shelby Wild came to realize that clean, safe, and natural personal care wasn’t priced for everyone, and simply felt elitist. Coupled with the belief that getting ready should be a pleasant pause, not a daily labor - and that great products should work for the entire family - she set out to create luxury-level formulas, and then priced them all under $12. California Naturals believes this level of radical accessibility is long overdue, and is proud to offer a line of products that can live in everyone’s homes.

California Naturals, who recently partnered with actor Owen Wilson as an investor, advisor and Chief Shampoo Officer, uses food-grade fragrance (one of the only hair care brands to do so!) and 100% PCR packaging. Their formulas feature 99% naturally derived ingredients and are free from sulfates, parabens, and silicones. You can find California Naturals in Ulta & Target stores nationwide, select CVS stores and on TheCaliforniaNaturals.com.

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Feb
14

Love in Times Square

There's no better place to say "I love you" than Times Square. On Valentine’s Day 2024, New Yorkers and visitors alike once again declared their love and celebrated their relationships at the Crossroads of the World through surprise proposals, weddings in the heart of Times Square, and a Vow Renewal Ceremony on Duffy Square's iconic Red Steps.

Renewal of Vows

Say "I do" all over again.

On Valentines Day each year, couples are invited to celebrate romance, passion, and each other in a one of a kind tour-de-love — the Vow Renewal Ceremony. This year, we invite couples of all ages and backgrounds to profess their love once again. A special invitation is extended to lovebirds whose kisses bridge boundaries, be they religious, political, racial, or national, as well as couples in wedding attire.

The Vow Renewal Ceremony begins at 6:00pm and will conclude by 6:30pm, giving you plenty of time to get a romantic dinner and perhaps catch a show afterwards.

You can also apply for a surprise proposal or even a wedding in the square, but applications have closed for both.

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Feb
14

Valentine's Day Oishii Berries x Pop Up Grocer

  • 205 Bleecker Street New York, NY, 10012 United States (map)
  • Google Calendar ICS

Complete your love story with Oishii.

On Valentine’s Day, they are giving away a free tray of berries and a flower while supplies last at Pop Up Grocer in NYC + other cities!

📍: New York City
@popup.grocer
(205 Bleecker Street, New York, NY 10012)
Feb. 14, from 11 a.m. to 4 p.m.

📍: Chicago
@sawadacoffee
(112 N. Green Street, Chicago, IL 60607)
Feb. 14, from 10 a.m. to 2 p.m.

📍: Washington, D.C.
@sakusaku_flakerie
(4200 Wisconsin Ave NW, Washington, DC 20016)
Feb. 14, from 10 a.m. to 3 p.m.

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Feb
14

Generation Love Valentine's Day

  • 804 Madison Avenue New York, NY, 10065 United States (map)
  • Google Calendar ICS

Love in Full Bloom! 💐❤️ Let’s celebrate love together! Join Generation Love this Valentine’s Day as we Give Love to store visitors!

On 2/14, receive your own handcrafted bouquet at our Bouquet Bar—a special thank-you for being part of our community.

NYC store location: 804 Madison Ave

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Feb
14

Backstreet Boys x Gregory's Coffee

  • 485 Madison Avenue New York, NY, 10022 United States (map)
  • Google Calendar ICS

To celebrate all things BSB, stop by Gregory’s Coffee at 485 Madison Avenue for a BSB themed drink and collectible cup sleeve.

The first 300 customers will receive a FREE exclusive tote bag and goodies (email sign up required).

This event will take place at Gregory’s at 485 Madison Ave (right where Backstreet Boys is performing on the Today Show earlier that morning!)

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Feb
14

New York or Nowhere x SNL Pop-Up Shop Grand Opening

  • 30 Rockefeller Plaza New York, NY, 10112 United States (map)
  • Google Calendar ICS

In celebration of the show’s 50th Anniversary, NYON (@newyorkornowhere) has a limited edition collaboration with SNL. The capsule collection will include an assortment of co-branded apparel and accessories.

The capsule launches on Friday, February 14 at 10AM EST, and the first 100 guests in person at the pop-up shop will receive a special gift box filled with co-branded NYON & SNL mementos.

The NYON & SNL pop-up shop is located at 30 Rockefeller Plaza on the Rink Level Concourse across from Juice Press through February 21.

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Feb
13

Love on Top Singles Night at cloudM

To celebrate the launch of Hunch Studio’s newest card game drop – Put a Finger Down – the citizenM team is hosting NYC singles.

citizenM is teaming up with the creators of Hunch Studios – a studio creating innovative card games – this February to offer NYC singles a first-of-its-kind event. To celebrate the launch of Hunch Studio’s newest card game drop – Put a Finger Down – the citizenM team is hosting NYC singles for an exciting night out. When you walk in, one of Hunch Studios’ Cupids will help you break the ice with potential matches. Attendees can also fill out a form in advance to get better matched!

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Feb
13

500 Burgers & Slices for 500K

  • 173 Orchard Street New York, NY, 10002 United States (map)
  • Google Calendar ICS

500 Burgers & Slices for 500K 🍔🍕🥳

Thanks to all 500,000 of you for being part of the NYC for FREE community. I am so so grateful for this community & platform and glad it’s helping you all enjoy NYC without spending money!

What better way to celebrate than free food?! We’ll be giving out 500 burgers and slices from @7thstreetburgernyc and @jonnyspizzanyc and these ~limited edition~ NYC for FREE stickers!

Head to the Lower East Side on February 13th from 5 to 7 PM at 173 Orchard St. See ya there!

RSVP linked below so I know you’re coming!

PS can’t make it? Will pick 10 people in the comments to mail a sticker to after the event!

#nycforfree #nyc #500k #freefood #7thstreetburgernyc #jonnyspizza #lowereastside

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Feb
13
to Feb 14

Love, The Travel Agency

The Travel Agency is celebrating two years of The Travel Agency Union Square with a little extra love.

Join for for Love, The Travel Agency, a Valentine’s (and anniversary!) pop-up with Hudson Cannabis where your TTA purchases get the gift-wrapping glow-up they deserve—on the house. Think luxe wrapping, custom cards, and all the finishing touches to make your gift feel as special as the person receiving it. 💘

Whether you're treating a loved one, a friend, or yourself (because self-love is important), swing by and let us wrap your 🍃 with love. 🥰 21+ / Photo ID required

What to Expect:

🎁 Free gift-wrapping for any TTA purchase

💌 Custom Valentine’s cards to spread the love

🛍️ Tote bag screen-printing by Hudson Cannabis (yes, free) (Union Square Only)

🔥 Lighters, rolling papers & swag while they last

✨ Throwback vibes at the OG "Union Square Travel Agency"


📍 The Travel Agency Union Square (2/13 & 2/14) 62 East 13th Street (Around the corner from 835 Broadway)

📍 The Travel Agency Fifth Avenue (2/14 ONLY) 587 Fifth Avenue

📆 Dates & Times:

❤️ Thursday, Feb 13 | 4-7 PM (USQ Only)

💖Friday , Feb 14 | 12-3 PM (USQ & FIFTH)

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Feb
13
to Feb 16

Prada Beauty Love Capture Photobooth

  • 302 Mott Street New York, NY, 10012 United States (map)
  • Google Calendar ICS

Capture the scent of love at the Prada Beauty Love Capture Photobooth.

Stop by the Love Capture Photobooth from February 13-16 at 302 Mott Street from 12PM-7PM daily.

This photo booth is free and open to the public.

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Feb
13

CookUnity “Peep Show” at Dekalb Market Hall

CookUnity "Peep Show" at Dekalb Market Hall: Brooklyn. Food Porn. Live Chefs. This Valentine’s Day, CookUnity—the chef-made meal delivery service—invites food lovers to step behind the curtain and experience the magic of world-class chefs in action.

At the CookUnity Peep Show, a neon-lit speakeasy transforms into a playful, food porn-inspired pop-up showcasing chef-crafted bites and immersive surprises.

You can also get 60% off your first week of CookUnity with code NYCFORFREE (+ enter to win a $200 gift card!)

What to Expect:

  • Interactive Tasting Windows: Neon-lit stations where guests are served delectable bite-sized creations from CookUnity’s top chefs.

  • Private Peep Booths: A behind-the-scenes peek as chefs prepare and serve their culinary masterpieces live.

  • Immersive Fun: A cheeky “food porn” hotline, giveaways, and SWICY (sweet & spicy) themed surprises.

Who’s Cooking: Meet and taste creations from celebrated NYC chefs, including:

  • Miriam Milord (Southern flavors)

  • Einat Admony (Middle Eastern)

  • Anthony Nichols (Modern American)

  • Hong Thaimee (Thai contemporary)

When: Thursday, February 13, 2025, 11:00 AM – 9:00 PM

Where: Dekalb Market Hall, Downtown Brooklyn, NY
Cost
: Free admission (first-come, first-served)

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Feb
13

LANEIGE Donut Shop

Head to the LANEIGE Donut Shop for the Glaze Craze launch event!

Meet the NEW Glaze Craze Tinted Lip Serums in 4 donut-inspired shades!

Enjoy free donuts, beverages, a photobooth, samples & more.

Sign up to reserve a timeslot. There is a meet and greet with Golloria from 10am-11am. Limited walk ins will be accepted!

February 13th | 10 AM TO 5 PM

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Feb
12

Bridget Jones Mad About the Boy

Bridget's BACK for one last chapter. Join Peacock on February 12 for a special screening of the upcoming Peacock Original film, BRIDGET JONES: MAD ABOUT THE BOY.

Two-time Academy Award® winner Renée Zellweger returns to the role that established a romantic-comedy heroine for the ages, as Bridget, now a widowed mother, juggles work, parenthood and romance, striving to forge a new path toward life and love.

Apply for tickets on 1iota with the link below!

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Feb
12

Levain x Guinness Valentine's Happy Hour

  • 340 Lafayette Street New York, NY, 10012 United States (map)
  • Google Calendar ICS

Join Levain + Guinness for a Valentine’s Happy Hour! 💕🍪🍻
 
What better way to kick off the season of love than with the perfect pairing?

Get a complimentary tiny pint of Guinness or Guinness 0 (21+ only. IDs required) and samples of the new winter Coffee Toffee cookie. Plus, fun swag while supplies last.
  
Date: Wednesday, February 12, 2025
Time: 6:30 PM–10:00 PM
Location: Levain Bakery, NoHo (340 Lafayette St, New York, NY 10012)

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Feb
12
to Feb 14

Valentino Personalized Love Letters

  • 654 Madison Avenue New York, NY, 10065 United States (map)
  • Google Calendar ICS

Introducing Dream Baby Press for Valentino: a Valentine’s Day collaboration presenting a collection of love letters imagined by contemporary writers and thinkers, curated by Dream Baby Press.

From February 12th - 14th, visit the following Valentino Boutiques to receive a hand-penned love letter from the collaboration to take home:

February 12 to 14 - New York Madison, Paris Avenue Montaigne, Milan Santo Spirito, Rome Piazza di Spagna, London Sloane
February 13 - Bal Harbour
February 14 - Miami Design District, San Francisco, South Coast Plaza

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Feb
11

LACTAID + Giggly Squad Dairy Lovers Lounge

LACTAID® & Giggly Squad invite you to the LACTAID® DAIRY LOVERS LOUNGE a special, one-night-only Club Giggly show in New York City, Tuesday, February 11th.


Join LACTAID and Giggly Squad as we bring together Dairy Baddies — aka the girlies who refuse to compromise their love of real dairy — to help redefine their relationship with dairy by serving up some sweet Galentine’s treats, including a build-your-own LACTAID® Ice Cream Sundae station and a LACTAID® Hot Chocolate bar. We’ll also help you look your baddie best with exclusive LACTAID® Dairy Baddies merch!

Reservations for the Dairy Lovers Lounge will open on Tuesday, February 4, 2025 @ 5pm EST.
The LACTAID® Dairy Lovers Lounge will have a very limited number of reservations available, so if you're in the NYC area, make sure to book right away!


Tickets are FREE and first come, first served. Please be advised, RSVPs are limited to two (2) seats per person. Seating at the event is first come, first served. All attendees must be 21 years or older. IDs will be checked at the door. No exceptions.


NOT in the NYC area? Don’t sweat it! Starting February 13th, you can enter the LACTAID® Dairy Baddies sweepstakes for a chance to win a LACTAID® Dairy Baddies Bag, complete with coupons to enjoy lactose-free LACTAID® dairy products, mouthwatering recipes, and some highly coveted LACTAID® Dairy Baddies merch.

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Feb
11
to Feb 14

Mini Valentine’s Day Photo Shoot at Bond Vet

Celebrate Valentine’s Day with a love-inspired photo shoot, treats, and Bond Vet surprises!

We’re spreading the love this V-Day with free pet-friendly festivities! Stop by our Kips Bay clinic for complimentary photos with your BFF, tasty treats and free Bond Vet swag to take home.

Bring your furry Valentine to capture adorable, heart-filled memories with us. Whether it’s a frame-worthy photo-op or a chance to mingle with other pet lovers, we can’t wait to celebrate with you and your pet.


This event is free and open to the public—join us for a paw-some Valentine’s Day celebration!


  • Tuesday, February 11th, 5 - 7pm: Bond Vet - Financial District

  • Wednesday, February 12th, 4-6pm: Bond Vet NoHo

  • Wednesday, February 12th, 5-7pm: Bond Vet East Village

  • Wednesday, February 12th, 5-7pm: Bond Vet Upper East Side

  • Thursday, February 13th, 4-6pm: Bond Vet Kips Bay

  • Thursday, February 13th, 4-6pm: Bond Vet Upper West Side at 91st St

  • Friday, February 14th, 12-2pm: Bond Vet Chelsea

  • Friday, February 14th, 4-6pm: Bond Vet Upper West Side at 86th St


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