EventsUPCOMING POPUPS & EVENTS
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New York Transit Museum Holiday Train Show
This holiday season, the New York Transit Museum’s Grand Central Gallery & Store presents the Holiday Train Show, a cherished tradition that captures the magic of miniature trains and New York City during the holidays.
Lionel model trains, including Metro-North, the whimsical Polar Express, and vintage subway sets, travel a 34-foot, two-level “O” gauge layout that begins at a miniature Grand Central Terminal and winds past New York landmarks on the way to the North Pole. To mark the 40th anniversary of MTA Arts & Design, the 2025 display features work by artists James Yang and Erin K. Robinson, whose bold illustrations bring a fresh creative spark to this beloved holiday tradition.
The Holiday Train Show is free and open to the public, and on view through February 2026. The New York Transit Museum Gallery & Store at Grand Central is open Monday through Friday, 10am to 7:30pm; Saturday and Sunday, 10am to 6pm; and is closed on major holidays. The Gallery is located in the shuttle passage on 42nd Street and Park Avenue, adjacent to the Station Master’s Office.
PAC-MAN Free Arcade in Macy’s
PAC-MAN is bringing an immersive new pop-up experience to Macy’s Herald Square!
Opening Friday, November 14, running through January 18, now extended through Summer 2026!! The space brings 45 years of the iconic arcade character’s legacy to life through colorful visuals, interactive play, and limited-edition merchandise.
Pop-Up Highlights:
Free-to-play arcade lineup featuring World’s Largest PAC-MAN, PAC-MAN Battle Royale Chompionship, and PAC-MAN’s Pixel Bash
Photo ops and a full assortment of merch - retro arcade units, Ghost Gang plush, collectibles, and more
A vibrant, nostalgia-filled environment designed for fans of all ages
PAC-MAN will also be taking flight in the 99th Macy’s Thanksgiving Day Parade for the first time!
Microsoft x Stranger Things Flight Simulator
There’s a free Stranger Things Hawkins Flight Simulator at the Microsoft Experience Center 🚁
Head upstairs at the Microsoft Experience Center on Fifth Ave and step into Hawkins. You’ll enjoy a free ride on Hawkins Heli-Tours (the Microsoft Flight Simulator) and take home a keepsake (while supplies last) + transport yourself into the show with props, 80s memorabilia & more
The updated end date is February 26. Catch it at the Microsoft Experience Center while you can!
NOTE: this has been at the store since mid-December and often has technical issues for a few days.
Flatiron NoMad Glows Pink
Mr. Pink Has Landed in Flatiron & NoMad! The district’s latest seasonal program Flatiron NoMad Glows Pink is here! Now through the end of February, celebrate winter with the cheerful art installation Mr. Pink featuring 10 sculptures across the neighborhood created by Philippe Katerine.
This afternoon (January 15), make your way to the Flatiron North Plaza at 4:30 pm to meet Mr. Pink as he makes his New York City debut!
After the unveiling, you’ll have the opportunity to be one of the first to take a self-guided walking tour for a chance to unlock prizes from local businesses.
You can also step into the world of Mr. Pink by taking an in-person walking tour! Hosted by Like A Local Tours, every Saturday at 11 am through February, you’ll go on a 90-minute journey discovering Mr. Pink with special stops along the way. Registration required. Sign up here.
NYC Winter Outing
NYC Winter Outing 2026 returns with citywide deals at more than 850 businesses for NYC Restaurant Week, NYC Broadway Week and NYC Must-See Week with offers available from January 20th to February 12th.
New York City Tourism + Conventions, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, today announced the start of reservations for NYC Winter Outing 2026. The program runs from January 20 through February 12, offering savings on experiences across all five boroughs, including prix-fixe NYC Restaurant Week menus at nearly 600 restaurants; 2-for-1 tickets to 26 NYC Broadway Week shows; and 2-for-1 tickets to nearly 80 NYC Must-See Week museums, attractions, tours and performing arts. NYC Hotel Week, also part of NYC Winter Outing, is already underway offering 25% off standard retail rates at more than 150 hotels.
Reservations for all four programs are bookable at nyctourism.com/winterouting.
NYC Restaurant Week Reservations Open Today
NYC Restaurant Week offers prix-fixe two-course lunches and three-course dinners for $30, $45 and $60 at nearly 600 restaurants across all five boroughs. A complete list of participating restaurants and reservations are available at nyctourism.com/restaurantweek. Restaurants can be sorted by filters including “Neighborhood,” “Borough,” “Cuisine,” “Weeks Participating,” “Meal Types,” “Has Menu” and “Accessibility.” Curated collections support diners with selections including “Around the Boroughs,” “Celebrity Chefs,” “Classic Restaurants,” “Cozy Vibes,” “Date Night,” “Dress for the Occasion,” “For the Foodies” and “Hidden Gems.”
NYC Broadway Week 2-for-1 Tickets on Sale Today
NYC Broadway Week offers 2-for-1 tickets to 26 Broadway shows, including & Juliet, Aladdin, All Out, The Book of Mormon, Buena Vista Social Club, Chess, Chicago, Death Becomes Her, The Great Gatsby, Hadestown, Hamilton, Hell’s Kitchen, Liberation, The Lion King, Maybe Happy Ending, MJ The Musical, Moulin Rouge! The Musical, Oedipus, Oh, Mary!, Operation Mincemeat, The Outsiders, Ragtime, Six The Musical, Stranger Things: The First Shadow, Two Strangers (Carry a Cake Across New York) and Wicked.
Tickets are available at nyctourism.com/broadwayweek. Participating shows can be sorted by filters including “Genre,” “Accessibility,” “Tony Award Winners,” “Last Chance” and “New Participants.”
NYC Must-See Week 2-for-1 Tickets on Sale Today
NYC Must-See Week offers 2-for-1 tickets to nearly 80 museums, attractions, performing arts and tours, including Alice Austen House Museum, Barclays Center Tours, Carnegie Hall, Empire State Building Observatory, Jazz at Lincoln Center, Like a Local Tours, Mercer Labs, The Metropolitan Opera, Museum of the Moving Image, Museum of Broadway, New York Botanical Garden, Perelman Performing Arts Center (PAC NYC), QC NY, The Rink at Rockefeller Center, Yankee Stadium Tours and more.
A full list of participants and bookings are available at nyctourism.com/mustseeweek. Participants can be sorted by filters including “Borough,” “Neighborhood,” “Type” and “Booking Method.”
NYC Hotel Week Reservations Open and Redeemable
NYC Hotel Week offers 25% off standard retail rates now through February 12 at more than 150 hotels citywide. Participating hotels include W New York – Union Square, Lotte New York Palace, New York Marriott Marquis, New York Hilton Midtown, The Plaza Hotel, Renaissance New York Flushing at Tangram, The Pierre, Ace Hotel Brooklyn, Radio Hotel, The Rockaway Hotel, Romer Hell’s Kitchen, the Wythe Hotel and more.
Participating hotels can be booked at nyctourism.com/hotelweek and sorted by “Borough” and “Neighborhood,” with deals available in more than 30 neighborhoods across the City.
Rockefeller Center x NBC Legendary February
This February will feature NBC's Legendary February and Olympics Activations at 30 Rock!
Rockefeller Center is kicking off a year of sports programming and activations on campus with the unveiling of a 12-foot ice sculpture depicting Team USA athletes, in partnership with Ralph Lauren, this Friday, January 30 at 11:00 AM at the Channel Gardens at Rockefeller Center at 5th Ave between 49th and 50th Streets.
From February 6 through February 8, Rockefeller Center, in partnership with NBC, will continue the celebration with “NBC’s Legendary February,” as the Milan Cortina Winter Olympics, Super Bowl LX, and the NBA All-Star Game are all taking place within days of each other this February and they're all airing exclusively on NBC and Peacock. Visitors can enjoy special family and kids programming and activations celebrating all three events, including:
NBC’s Legendary February Triple Threat Court for curling, football and basketball (open to the public)
A kids pasta making class at Jupiter
Olympics Watch Parties at 5 Acres
Photo opportunities at Olympic Rings display with scooters “on the road to Milan” on Center Plaza
50% off tickets for children ages 6 to 12 for Top of the Rock and The Rink using code OLYMPICS50
Crawler Free Drinks in February
Your bar tab ≠ rent.
Crawler = NYC’s best drink deals + events in one app, featuring app-only happy hours and real savings.
They are celebrating the launch with FREE DRINKS all February (including BOGO deals and more) at bars across NYC.
Download Crawler and enjoy happy hour!
Biossance Growth Factor Pop-Up Truck
Biossance hits the streets. 💚 NYC, they are bringing skin longevity IRL.
To celebrate the launch of Squalane + Growth Factor Firming Moisturizer, our branded truck is popping up near Sephora locations for two nights of demos, samples, and exclusive surprises. Come see Growth Factor in action, grab samples, and glow. Who’s coming? 👀✨
Locations
February 4
CENTRAL PARK: 4PM - 5PM
TIMES SQUARE: 5:30PM - 6:30PM
February 5:
SOHO: 4PM - 5PM
UNION SQUARE: 5:30PM - 6:30PM
The Canvas NYFW Lineup
The Canvas is focused on bringing small, sustainable designers to physical retail spaces, and they are hosting a series of NYFW events
Exhibitions
Feb 4-7: Cicatríz Launches at the Canvas Soho
Feb 8-11: Circular Dialogues Design Exhibition & Symposium
Events & Pop Ups
Feb 4: Cicatríz
Feb 10: Reet Aus
Feb 11: Serhant
Feb 12: Nüülee
Feb 14: Lytics
Orangetheory goes RED
This Thursday, celebrate Heart Health Awareness month with a FREE CLASS for all health care workers and medical professionals as a thank you for your dedication and commitment to helping people!
Wrangler Archives Gallery & Pop-Up Shop
Iconic American denim brand Wrangler is opening a gallery of extremely rare vintage pieces accompanied by a pop-up shop.
For the first time ever, Wrangler is unlocking the vault to bring together some of the rarest pieces of its history under one roof. From original 1947 rodeo denim to hard-to-find vintage gems sourced from the brand’s own archives as well as elite Japanese collector Ric Kanamaru’s private collection, this is a special opportunity to explore the evolution of an iconic brand.
Come for the history and stay for shopping as we celebrate the heritage and evolution of Westernwear and Ric’s book, “Wrangler Archives”— the inspiration for the Gallery. Shop the book and our latest apparel collections, featuring timeless vintage and vintage-inspired pieces for both men and women.
The Details:
Thursday, February 5th: 10 AM - 8 PM
Friday, February 6th: 10 AM - 8 PM
Saturday, February 7th: 10 AM - 8 PM
Sunday, February 8th: 11 AM - 5 PM
Get a free ticket on Eventbrite with the link below. Note: tickets are not mandatory, walk-ins welcome.
Dove Intensive Repair Serum Mask Pop-Up
Dove Hair will be hosting a pop-up at Flatiron Plaza in New York City on Feb 5th and 6th from 10am-7pm.
The experience celebrates Dove’s award-winning Intensive Repair 10-in-1 Serum Mask, bringing real Reddit reviews to life through oversized moments and hands-on product experiences.
The installation is free to attend and each guest will go home with a full-size Dove product + chances to win additional prizes throughout the experience.
The event will be open for consumers from 10am through 7pm, Thursday & Friday!
HFR House: Black History Month
HFR House Sponsored by Macys!
Harlem's Fashion Row and Macy's invite you to a shoppable Fashion experience celebrating Black designers and Black Owned Brands.
This is a fashion experience celebrating Black excellence, creativity, and design. Join inside Harlem’s Fashion Row’s Black History Month showcase, where culture, community, and commerce meet on one floor.
Döner Haus Sunnyside Grand Opening
Döner Haus is bringing real German kebabs to Sunnyside, Queens and is kicking it off with $1 Doner Kebabs!
Enjoy your choice of chicken, beef, or mixed kebab for $1 from 6-9pm on Februrary 5th (one per person)
+ try their delicious & affordable wraps, Döner boxes & more (everything is halal and under $15!)
Don’t miss the grand opening of their newest location in NYC!
Zucker’s x Acme Smoked Fish: Bagel & Lox Day
Come join Zucker’s Bagels & Acme Smoked Fish in celebrating National Bagel & Lox Day!
📍Fish Friday - 30 Gem St, Brooklyn
🥯 Bagels Baked on Site by Zucker’s
😋 Special Bagel Sandwich Give Away *(while supplies last)
👀 Fish Friday Deals & more!
SOUP: An Art & Photography Exhibition by Manischewitz
In celebration of the launch of its new Manischewitz Homemade Jarred Soup line, Manischewitz presents SOUP, a unique art and photography exhibition exploring Jewish cuisine, memory, and identity as living culture. Through contemporary visual art, photography, and storytelling, the exhibition examines how food—especially soup—connects generations, traditions, and shared memories.
Featuring works by Dan Weinstein, Rosemarie Gleiser, and Ohad Romano, the exhibition offers visitors a chance to engage with art that reflects both heritage and modern interpretations of Jewish identity. Guests can view and purchase artwork while enjoying the Manischewitz Deli on Wheels, serving soup and traditional favorites outside the exhibition.
Experience how art and food come together to celebrate culture, ritual, and comfort at this one-of-a-kind exhibition.
SOUP is free and open to the public at 155 Suffolk St, Manhattan, with special hours:
Friday, Feb 6: 10 AM–2 PM
Saturday, Feb 7: 7–10 PM
Sunday–Tuesday, Feb 8–10: 10 AM–6 PM
Laneige JuicePop Box Studio
Turn up the tint with LANEIGE in NYC!
Join in celebrating the launch of the NEW JuicePop Box Lip Tint. Discover our 8 music-inspired shades at this exclusive, one-day experience.
Step inside an immersive pop‑up built around the shine, sound, and color of JuicePop Box Lip Tint.
Snap pics in an exclusive photobooth, grab gift bags while supplies last, score surprise giveaways, find your perfect shade, and enjoy curated music listening stations.
To make your visit seamless:
• Please arrive only at your reserved time to avoid waiting outdoors in the cold.
• A walk‑up line will be available — first come, first served.
When: Friday, February 6
Time: 10 AM – 6 PM
Where: 45 Grand St, New York, NY 10013
The MAC x Depop Stand
On Friday, February 6, MAC and Depop are popping up in Union Square to celebrate their partnership starring trendsetters Jordyn Woods and Leah Kateb!
The MAC x Depop Stand is the brand’s take on the iconic NYC hot dog stand serving sweet snacks and savory looks. Come by to snack and sip from faves NYC spots and snag exclusive MAC x Depop merch and giveaways only available at the pop-up.
The Ordinary O. Capsule Experience
Join The Ordinary at their newest immersive pop-up experience to celebrate the launch of Rice Lipids + Ectoin Microemulsion, a (nearly) weightless moisturizer that delivers 24 hours of soothing hydration.
At The O. Capsule Experience, you'll dive into the science behind our newest innovation, Rice Lipids + Ectoin Microemulsion, and experience just how lightweight a moisturizer can really be.
Extend your experience with a 5-minute walk to Sephora SoHo where you'll learn how to build your dewy skin regimen, play interactive games, and more!
POP-UP:
DATES: February 6th & 7th
TIME: 11 am - 7 pm
LOCATION: 138 Wooster St, New York, NY (Just 5 minutes from Sephora SoHo!)
SEPHORA SoHo: 557 Broadway, New York, NY 10012
What to Expect:
Deep Hydration: Discover how the formula repairs the skin barrier and reduces visible redness in just one use.
Ingredient Science: Learn how Ectoin protects skin from moisture stress while Rice Lipids reinforce your natural barrier.
The Perfect Pair: See how this fluid-format moisturizer pairs with Saccharomyces Ferment 30% Milky Toner for ultimate skin luminosity.
Valentony's Shop: Cj Hendry x Tony’s Chocolonely
Love is in the air! Step inside Tony's only red world for "Valentony's Shop" where everything is $1
Step inside an immersive Tony’s Chocolonely red world created by Cj Hendry, powered by Shopify. Unwrap sweet surprises and discover how Tony’s is helping to end inequality in the cocoa industry.
EXPLORE: Leading up to Valentine's Day, enjoy an immersive red installation designed by artist Cj Hendry, attend community Chocolate Club events, and more!
UNWRAP: Every guest gets a blind box upon entry with, at least, a Tony's Chocolonely bar in a surprise flavor...plus you never know what else we may have in store.
UNCOVER: Learn why transparency matters in cocoa - and how Tony's is building a fairer future for chocolate.
131 Greene St, New York, NY, 10012
Feb 6- 8, 2026
11am - 6pm
*Note: RSVP does not guarantee entry if the event is at capacity.
16 Handles National Frozen Yogurt Day
Celebrate National Frozen Yogurt Day!
16 Handles Rewards Members (join here) can get up to $5 of free frozen yogurt on the app. Note: $5 is not a lot so be careful of going over if you are looking to get it totally free!
There are multiple locations in NYC: Upper West Side, Murray Hill, Chelsea, Upper East Side, East Village, Tribeca and Williamsburg.
How to Redeem
Open the SCAN tab in the app
Tap REDEEM A PROMO at the bottom of the page and enter the promo code to load Reward to your account
Volunteer Day at NY Common Pantry
Volunteer with us and support New York Common Pantry!
WE HAVE REACHED CAPACITY FOR THIS EVENT. IF YOU ARE INTERESTED IN JOINING A WAITLIST, EMAIL REBEKA AT NYC@NYCFORFREE.CO
Support New York Common Pantry + volunteer with us on Feb 7 at their Choice Pantry Manhattan location! We will be volunteering at 8 E 109th St with two shift options (Morning (9A-1P) or Afternoon (12:30P-4P), with ~20 people per shift.
We will be packing and distributing free packages of groceries to low income families and individuals. Specific tasks include packing produce, assembling and distributing each pantry package, and other activities as needed. All volunteers must complete a liability waiver on or before February 7.
We are asking for donations ($20+) ahead of volunteering to ensure attendance + a gift for all attendees (hint, pick your own full-size beauty item from Rebeka's collection). The first 40 people to confirm via the form below and donate at the link below will have a spot at this event. Please donate with your name so I can track attendance! If you donate anonymously, send me an email afterwards.
Note: we have to do it this way with donating $ because A) there is much more demand (100s of you are interested and we only have 40 spots and B) We want people to actually show up so hopefully this makes people accountable.
More about Common Pantry: For 45 years, New York Common Pantry (NYCP) has been a trusted source of support for New Yorkers facing food insecurity.
With 1 in 4 New Yorkers facing poverty, NYCP steps in where public programs fall short, ensuring New Yorkers can continue to access healthy foods, hygiene services, nutrition education, and other necessary resources.
Their holistic approach addresses not only participants’ immediate need for food but also confronts the underlying causes of food insecurity through our interconnected programs – food pantry (Choice Pantry) and meal distribution programs (Hot Meals), homeless visitor services (Project Dignity), case management focused on resource acquisition (Help 365), and nutrition education (Live Healthy!).
POPUPFLORIST Love Letter Gallery
POPUPFLORIST is bringing back its citywide Love Letter Gallery, a Valentine’s project that invites New Yorkers to write anonymous love letters.
Beginning Monday, on January 19, red mailboxes will pop up at a dozen local businesses, including Big Night, The Elk, Tarin Thomas and Bon Bon. Anyone can write a handwritten love letter and anonymously drop it in one of the mailboxes through January 25.
The POPUPFLORIST team will then select 30 notes to be part of a one-day exhibition on February 7th, where each message is paired with a custom floral installation.
This one-day public exhibition features unique florals and hand-written love letters by New Yorkers.
The Love Letters Gallery by POPUPFLORIST, presented by Simon G. Jewelry, is an ode to this city, stories of connection, and the many forms love takes. A one-day public exhibit, the gallery invites visitors to come experience the team's unique floral arrangements inspired by anonymous love letters from New Yorkers.
Lunar New Year with IKEA
Celebrate culture, family, and good fortune!
Come celebrate Lunar New Year at Ikea on Saturday, February 7, 2026, with a day filled with fun, culture, and festive surprises!
10 AM –11 AM: Start the celebration with our Red Envelope Giveaway! The first 50 IKEA Family members will receive a lucky red envelope with a gift card valued between $10–$100 (selected at random). All other members get a special shopping offer: $15 off a $150 purchase.
10 AM–12 PM: Bring the kids to Småland for a creative craft activity—decorate your own Swedish Dala Horse to honor the Year of the Horse. (Adult supervision required.)
1PM–2 PM: Taste the season with Lunar New Year-inspired IKEA Meatballs and take-home recipe ideas to make your celebration extra special.
2 PM–2:15 PM: Live Lion Dance performance in the Swedish Restaurant! A Lunar New Year tradition bringing luck and joy. Arrive early for the best view!
10 AM–2 PM: Capture the moment at the Photo Station with themed props, located at store entrance.
IKEA Kids Cooking Club
Join IKEA for a Kids Cooking Class: Little Whisk Takers – Sweet Connections Edition on Saturday, February 7th!
Designed for children ages 4–7, this hands-on workshop invites little chefs to create their own sweetheart-shaped sandwiches using simple, kid-friendly ingredients inspired by IKEA’s Food range.
Kids will practice spreading, layering, and assembling while learning about sharing food and cooking with care.
This fun and cozy class celebrates connection, creativity, and togetherness perfect for Valentine’s season
The Louis Armstrong House Museum: Black History Month Tours
Celebrate Black History Month at the Louis Armstrong House Museum 🎺
In honor of Black History Month, they are offering free guided tours on February 7th. Free admission is available with advance reservation - guests must reserve a time slot
February 7th | Free with reservation
All are welcome!
SKIN1004 Meatpacking Pop-Up
SKIN1004 will be hosting another NYC sampling event in early February ahead of their store grand opening!
Attendees can enjoy a free gift bag with:
A WARM SIP: A warm embrace in a cup to melt away the winter chill (warm tea)
A SWEET TREAT: A sweet, chewy delight that defines the winter season (Korean hotteok)
A DAILY ESSENTIAL: A thoughtful selection curated to elevate your daily skincare ritual (2,000 SKIN1004 skincare samples per day, featuring 5 different product types
No RSVP needed. Limited quantities. First come, first served. If items run out, the pop-up may close earlier than scheduled, so please don't wait in line once everything is gone!
Event Details
• Date: February 7th and 8th
• Time: 11 AM to 5 PM
• Location: West 15th Street at the SW corner of 9th Ave (Meatpacking District)
Kids @ Grand Central x Zing! for Kids
Get ready for a fun-filled day of activities and excitement with Kids @ Grand Central x Zing! for Kids. Join us for a fun, in-person event where kids can play, create, and get moving.
This special event will feature a variety of interactive activities designed to spark creativity, activity, and joy, including a craft station, music zone, mini kids fit classes, and a fitness obstacle course. Families can also enjoy select food, beverages, and items from Grand Central tenants, along with additional goodies and prizes available during the program.
Presented in partnership with Zing! for Kids, this experience invites families to enjoy an exciting mix of movement, music, and hands-on fun. It’s the perfect opportunity for kids to make new friends, try something new, and stay active in a playful, welcoming environment.
To ensure everyone has a chance to participate, fitness classes will be offered in timed slots, allowing families to plan their visit and enjoy all the activities without missing out.
Please note: To register and participate, all attendees must sign up and sign the waiver below.
Don’t miss this unforgettable kids’ day at Grand Central!
Aviator Nation NYFW Pre Party
Kick of Fashion Week with Aviator Nation on Saturday February 7th 12pm-5pm!⚡️
Get groovy with DJ set by Ricardo Saad @rickyjsaad 🎶
Get zapped with permanent jewelry by @auburnjewelry for purchase ✨
Complimentary alcoholic beverages by @talkencore and non-alcoholic options by @bloomsupps while you dance & shop ❤️
See you there!🌈
The Kitsby Lunar New Year Market
Celebrate Lunar New Year at Kitsby’s indoor market with 60+ vendors, food, art, and community in LIC.
Join Kitsby for our Lunar New Year Night Market, a two-day indoor celebration honoring community, culture, and creativity!
Taking place at our brand new Kitsby HQ in Long Island City, this special Lunar New Year market brings together over 60 local businesses under one roof. Shop and explore a curated lineup of food & beverage vendors, lifestyle brands, artists, jewelry makers, and more, all while celebrating the Lunar New Year with friends, family, and neighbors in the community.
🎟 Entry is free with RSVP tickets on Eventbrite, with an optional Early Entry ticket ($15) for access to vendors one hour before doors open to the public + a special Kitsby tote bag.
CharCharms x SweetsandThings Valentine's Day Charm Bar
CharCharms is coming at you with the cutest Valentine’s Day Pop-Up with SweetsandThings! 💘
Join us on Feb 7th from 2–6 PM for a day full of sweets, charms, and all things pink & playful!
💘 The first 100 guests can decorate their water bottle for FREE and build their own CharCharms bundle
🍰 Bring your water bottle between 2–6 PM and get 10% off Valentine’s Day tres leches cakes—flavors include Strawberry Shortcake, Raspberry Champagne, Strawberry Matcha, Pistachio, Chocolate Ferrero, and Red Velvet!
✨ After the first 100 guests, charms will still be available for purchase + the cake discount still applies
🎁 Plus, there will be goodies like postcards, stickers, and a raffle to win our Target-exclusive Valentine’s Day collection!
Come hang, decorate, and treat yourself this Valentine’s Day! Grab your girlies + your valentine, bring your water bottle, and make it cute 💖
📍Sweets & Things
2709 Fulton St, Brooklyn, NY 11207
Brooklyn Museum First Saturday: Black History Month
Both a longstanding tradition and one of Brooklyn’s hottest events, First Saturdays has been putting the art in party for more than 25 years. Be here the first Saturday evening of select months—along with hundreds of your new closest friends—for free art, music, dancing, films, talks, readings, and creative outlets. Plus: signature cocktails.
Clear your calendar: The 2026 season of First Saturdays is ready for launch. Check out the February edition and register for free starting January 16 for Members and January 20 for the public.
Brooklyn Museum, (Photo: Kolin Mendez Photography)
Stay tuned for updates, and pencil in everything that’s coming up so far:
February 7: Black History Month
March 7: Women’s History Month
April 4: National Poetry Month
May 2: AAPI Heritage Month
June 6: Pride Month
August 1: Caribbean culture and community
In celebration of Black History Month, this edition of First Saturdays pays homage to the innovators—those fearless artists who reenvision tradition while building community along the way. Titled after the late poet Jayne Cortez’s rallying cry to “imitate no one,” the evening is inspired by our landmark exhibition Seydou Keïta: A Tactile Lens, which honors this legendary Malian photographer. Tap into interwoven legacies of liberation from across the African diaspora with dynamic programming spanning music and magic to art-making, poetry, and beyond.
Free; registration is required and includes Museum general admission. Tickets will be released on a rolling basis starting January 16 for Members and January 20 for the public. Sign up for the Brooklyn Museum newsletter to be notified of the next release.
Manchester City Celebration of Year of the Horse
Soccer club Manchester City is hosting a fun fan activation coming to NYC that blends soccer culture and the Lunar New Year celebration.
To celebrate the Year of the Horse collection with PUMA, the European Powerhouse is teaming up with Derby Cup Coffee (37 Elizabeth St.) for a special one-day takeover in New York City. From 8 AM - 2 PM the cafe will be transformed into a hub celebrating the spirit, energy, and momentum of the Year of the Horse including custom cafe branding and limited-edition Man City themed beverage, pastry, and cup sleeve.
What to expect:
The first 100 customers who arrive wearing any Manchester City gear will receive a free, limited-edition Year of the Horse–themed beverage and pastry (or equivalent item)
All customers will receive a Year of the Horse gift envelope featuring a Manchester City sticker and an exclusive coupon for 20% off Manchester City merchandise at the PUMA NYC Flagship Store (T&Cs apply; valid for the first 50 in-store redemptions from 2/8–2/15, while supplies last)
An exclusive on-site competition offering fans the chance to win a Year of the Horse jersey signed by the entire Manchester City men’s team
Wollman Rink Skate with Mirai Nagasu
Try Skating for Free with U.S. Figure Skating at Wollman Rink!
Join U.S. Figure Skating on Sunday, February 8, for a special Try Skating for Free event at the iconic Wollman Rink in Central Park in New York City. This exciting day on the ice features a chance to meet Olympian Mirai Nagasu, enjoy a free skating lesson, and cheer on a local skater exhibition at 12:00 p.m.
For Kids (Ages 5+)
Meet Olympian Mirai Nagasu & Try Figure Skating 12:10–12:40 p.m. A free introductory lesson designed for young skaters of all experience levels. Experience options include:
First‑time skater
Can skate forwards
Can skate forwards & backwards with confidence
Capacity: 40 children
For Adults (18+)
Glide & Flow with Olympian Mirai Nagasu 12:50–1:15 p.m. A free on‑ice session focused on movement, flow, and confidence. Prerequisite: Must be comfortable skating forwards (no beginners) Capacity: 30 adults
Come skate, learn, and celebrate the joy of figure skating in one of the most iconic rinks in the world. This event is free and open to the public—a perfect winter outing for families, fans, and anyone curious about the sport.
La Resaca Boricua, Presented by Discover Puerto Rico
On Monday, February 9 – the day after one of the biggest sporting events of the year – Discover Puerto Rico is partnering with Café Colmado in NYC for an exclusive pop-up experience that transforms the notoriously sluggish "Super Sick Monday" into a celebration of Puerto Rican coffee culture and hospitality.
Following Sunday's highly anticipated game and vibrant halftime performance, La Resaca Boricua (translation: "The Puerto Rican Hangover") will offer complimentary authentic Puerto Rican coffee and mallorcas to New Yorkers seeking the ultimate pick-me-up for their Monday.
The activation aims to create an intimate, culturally immersive experience at Café Colmado – a beloved community hub for Puerto Ricans in New York, co-owned by Chef Manolo López.
This activation is part of Discover Puerto Rico's ongoing commitment to showcasing the Island's rich traditions and extending Puerto Rican culture beyond major cultural moments like the Big Game, reinforcing the sense of community and care at the heart of the Island's identity.
For more information, please see additional details and Eventbrite link below. We'd love to see you there – make sure to RSVP and get your own Monday pick-me-up!
Limited quantities are available. Complimentary coffee and mallorcas will be provided to the first 200 guests who RSVP in advance for each session. On-site walk-ins will not be accommodated.
Event Details: La Resaca Boricua, Presented by Discover Puerto Rico
· Date: Monday, February 9th
· Location: Café Colmado, 286 Broome St, New York, NY 10002
· Complimentary Offering: One cafecito and one mallorca per guest
· Cost: FREE with RSVP (limited quantities available – see link for more info!)
WUTHERING HEIGHTS Advanced Screening
Come undone. In celebration of Warner Bros. Pictures latest film "Wuthering Heights", the NYC for FREE community is invited to enjoy an advanced screening at Regal Union Square on Monday, February 9th.
"Wuthering Heights" Advanced Screening
Date: Monday, February 9th, 2026
Screening: 6:00 PM (Doors open at 5:15 PM)
Location: Regal Union Square (850 Broadway, New York, NY 10003)
Passes are first come, first serve.
From the mind of writer/director Emerald Fennell comes a bold and original imagining of one of the greatest love stories of all time, “WUTHERING HEIGHTS,” based on the novel by Emily Brontë and starring Margot Robbie and Jacob Elordi as Cathy and Heathcliff in this epic tale of love, lust and madness.
McNuggets & Caviar
McDonald’s for Valentine’s Day?!
McDonalds is giving its Chicken McNuggets a fancy makeover, releasing McNugget Caviar Kits featuring Baerii Sturgeon caviar just ahead of Valentine’s Day.
The chain teamed up with Paramount Caviar to offer the kits gratis. They include a 1-ounce tin of McNugget Caviar, crème fraîche, a mother-of-pearl caviar spoon, and finally, a $25 McDonald’s gift card.
The kits drop at 11 a.m. ET on Tuesday, Feb. 10, exclusively at McNuggetCaviar.com
Vital Proteins Vital Diner
Fashion Week runs on early call times, late nights and nonstop hustle. Behind every runway moment are the makeup artists, hair stylists, estheticians, nail artists, stylists and backstage crews who work tirelessly to help others shine, often putting their own needs last. Sitting at the intersection of beauty, wellness and nutrition, Vital Proteins is putting them first this season with the Vital Diner, a limited-time collagen-powered pop-up at New York City's iconic Empire Diner.
The complimentary sit-down experience features a menu of diner-inspired favorites infused with Vital Proteins Collagen Peptides, designed to help guests look, move and feel their best from the inside out** – plus a moment to reset before returning to the Fashion Week rush.
Inside the Vital Diner, guests can enjoy familiar comfort food and drinks, all supercharged with Vital Proteins Collagen Peptides. From collagen-boosted coffee and matcha to glow-forward smoothies and elevated diner staples, each item is crafted to fuel long days and late nights backstage during Fashion Week, while showcasing a range of Vital Proteins Collagen Peptide offerings.
The Vital Diner delivers more than just a meal. The space features interactive moments for guests to pause and recharge before jumping back into the Fashion Week frenzy.
The Vital Photobooth for commemorating the moment
The Power-Up Powder Room for quick glam refreshes
A high-energy soundtrack inspired by the pulse of Fashion Week to keep the vibes lively
The Vital Diner will be open at the Empire Diner, located at 210 10th Avenue in West Chelsea, on February 10 from 12 to 2PM EST and on February 11 from 11AM to 2PM EST and 5 to 8PM EST. The public is also welcome, with seating available on a first-come, first-served basis. Fashion Week professionals will receive expedited access.
NUDESTIX Café
Hey NYC, Nudestix is coming to the West Village! 🗽
They’re bringing the NUDESTIX Café pop-up to NYC with @fellinicoffee in West Village! Join them for a Nudies takeover on February 11th, and be among the first to try the limited edition signature NUDESTIX Nudies coffee. ☕️
Sign up at the link below to receive:
🤍 A FREE Nudestix Blush Tint (Sunny Sweet Cheeks, Peaches N’ Sol, Strawberry Sunburst) with a purchase of any Fellini drink*
Bonus:
The first 50 guests will receive 2 shades!👀
📆 February 11th
⏰ 8am-6pm
📍 Fellini West Village (174 7th Ave S, New York, NY 10014)
See you there! xx
Just Salad DWTS' Emma Slater NYC Meet & Greet
Dancing with the Stars’ pro dancer Emma Slater will be at Just Salad on Feb. 11 for a meet & greet with fans:
In addition to meeting Emma and snapping pics:
Chance to win TWO TICKETS to the big show at Radio City Music Hall (for Feb. 15 @ 2pm) in raffle for those at the meet & greet
Rules at justsalad.com/sweepstakes
First 50 guests get a bag of freebies
Get $5 off Emma's favorite bowl – the Sweet Heat
Limited quantities available. First come first served. Restrictions apply.
Wednesday, Feb. 11 from 10 – 10:45 AM
Just Salad @ 300 Park Avenue
SNFL 7 Stories Up | Book Buzz: Romance Edition
Join at SNFL to hear the "buzz" directly from authors and publishing industry professionals about new and upcoming titles in Romance. Free and advance copies available while supplies last!
This event will take place in person and online at the Stavros Niarchos Foundation Library on the 7th Floor.
The 7 Stories Up Book Buzz will be a delightful evening filled with literature, engaging discussions, and opportunities to meet authors and fellow passionate book lovers. Here's what to expect:
Attend panels featuring Romance writers
Learn about new and upcoming titles from Penguin Random House staff
Browse free and advanced reader copies of titles (not necessarily by the authors featured in the panel)
Giveaways while supplies last
To join the event in person | Doors will open 30 minutes before the program begins. For free events, we generally overbook to ensure a full house. Priority will be given to those who have registered in advance, but registration does not guarantee admission. All registered seats are released shortly before start time, and seats may become available at that time. A standby line will form 30 minutes before the program.
Word Play Social: For the Love of Game
This Valentine’s Day, is all about celebrating love letters, triple word scores, and the joy of a good game.
Join Words Play Social for their February Word-Off, a friendly night of word games, puzzles, and low-stakes linguistic mischief. Think Bananagrams, Boggle, Scrabble, crosswords...and anything else you’re game for.
Word Play Social is where connecting letters into words becomes the spark for connecting with each other. No pressure, no expertise required...just curiosity, a sense of play, and a willingness to let your guard down faster than you can say “triple word score.”
Things will kick off with a quick warm-up puzzle before mixing into games. Feel free to bring a friend or a favorite game from home.
Come for the words. Stay for the people. (And if you leave with a new friend or two… well, that’s what we call a win.)
Bumble BFF Galentine's Day Movie Screening
You're Invited to Alamo Drafthouse Cinema! Join Bumble BFF for a Galentine’s Day screening of How to Lose a Guy in 10 Days, an early 2000’s favorite full of comedic chaos and female friendship — plus one very iconic butter yellow dress.
Expect surprises throughout the night, plenty of laughs, and a nostalgic classic best watched with your girls. 💛
Use link below to RSVP. The movie will start promptly at 7:00 PM, so be sure to arrive early to settle in.
The Polymarket Free Grocery Store
NYC is getting its first free grocery store, called “The Polymarket” created by Polymarket .
The store will be in downtown Manhattan, fully stocked, open to all New Yorkers, and requires no purchase. The grand opening is February 12 at noon and the Market is over a five-day period.
Polymarket also made a $1 million donation to Food Bank For New York City, to help fight food insecurity across all five boroughs.
Note: Hours and end date to be updated
Pudgy Penguins Pudgy Petals Valentine's Day Pop-Up
This Valentine’s Day, Pudgy Penguins (@pudgypenguins) invites NYC to experience the ‘LOVE’ through ‘PUDGY PETALS’, a three-day immersive pop-up. From February 12 to 14 at the Bowery Showroom (55 Delancey Street), the experience brings a playful, Pudgy Penguin take on Valentine’s Day traditions. At the heart of Pudgy Penguins is the love store of Polly and Pengu. Pudgy Petals will be a pop-up exclusive, interactive experience that reimagines Valentine’s gifting through a sweet, soft lens.
Opening day unfolds alongside the NYC Toy Fair and drawing on NYFW energy and a creative crowd. Matcha and treats just outside the space create a warm welcome, encouraging passersby to step inside and experience Pudgy Petals for themselves.
Thursday, February 12 - Opening Day & Party: Step outside for free matcha and treats with pre-Valentine’s Day fun inside including custom bouquets, flash tattoos, couples photo booth, and more.
Friday, February 13 - Polly’s Galentine’s: A girls’ day-to-night experience celebrating friendship, shared joy, and our favorite penguin gal.
Saturday, February 14 - Valentine’s Day Celebration: A day centered on couples, connection, and thoughtful moments of love in-store.
Customized onsite, the Pudgy Penguins Plush Bouquet ($39.99) will offer couples a new way to express care and connection in a form that feels personal, playful, and enduring. The experience unfolds in just a few minutes, inviting guests to pause and capture a small warm moment of love before heading out into the cold city. Whether it’s the start of a date or a Galentine’s outing with friends, Pudgy Petals fits seamlessly into the new rhythm of Valentine’s Day.
NYSD NYFW Fashion Gallery
Join NYSD for their student gallery experience!
Original collections by New York School of Design students in fashion design, illustration, and garment construction - showcasing innovation, emerging talents.
NYFW V-Day Vintage Bazaar
Curated by East Village Vintage Collective. It's love at first find! Love at first find 💘
Come celebrate V-Day + NYFW at Moxy East Village’s NYFW + V-day Vintage Bazaar, curated by East Village Vintage Collective.
Shop vintage gems, wearable art, nail art moments, and Fashion Week vibes - all in one stop. This one-day marketplace, curated by East Village Vintage Collective, brings together some of NYC’s most creative vintage and wearable art vendors!
KAYALI Café Pop-Up Experience
For two days only, KAYALI will transform a SoHo storefront into a custom café experience featuring fragrance-inspired beverages, immersive photo moments, and exclusive takeaways—designed to spark discovery, trial, and brand love in a fun, elevated way.
What to Expect
A custom KAYALI café pop-up experience
Beverages inspired by KAYALI fragrances
Fragrance sampling + brand education
Stickers, samples, and photo-worthy moments throughout
Sampling Details
While in line, guests can choose 1 of 4 top KAYALI fragrance samples
Guests who receive a beverage will take home two additional KAYALI fragrance samples
Event Details
Location: 575 Broadway, New York, NY 10012 (SoHo)
Dates: February 13–14
Time: 10:00 AM – 4:00 PM
OLEADA x Foreigner Valentine's Pop-Up
OLEADA is hosting a Valentine's Day activation for you to drop off your emotional baggage, and claim a free latte & mini heart bag! OLEADA’s annual Emotional Baggage campaign was created to provide a space for our community to “check in” the emotional baggage they’ve been carrying.
*must participate and post during the event IN PERSON ONLY on 2/13 to claim any goodies*
CHECK IN: Write down any "emotional baggage" you've been carrying. Then, choose to leave it behind for good, or send it forward to yourself as a future reminder of how far you've come.
SECURITY CLEARANCE: Present your boarding pass to the barista to receive one complimentary coffee & limited-edition luggage tag.
FIRST CLASS UPGRADE: Post and tag @oleada_official on social media, the day of the event. Show your post at the gate to receive a limited-edition Mini Le Couer Pouch and a $100 OLEADA Gift Card.
FINAL BOARDING CALL: This is your departure. You're ready to Live Freely & Lead Authentically.
Your registration for this event is not a guarantee that you will receive any goodies. This event is on a first come, first serve basis IN PERSON ONLY ON 2/13.
Kate Spade New York Galentine’s Day Celebration
This Galentine’s Day, Kate Spade New York is turning friendship into the main event. On Friday, February 13, the brand will host a festive in-store celebration at Kate Spade New York Rockefeller Center, 610 5th Ave, inviting besties, brand fans, and shoppers to celebrate together in signature Kate Spade style.
Guests will enjoy a thoughtfully curated in-store experience featuring with-purchase bag painting by local artists, complimentary gift wrapping, postcard fixtures, sips and snacks, special giveaways, and more.
● Date: Friday, February 13
● Time: 2:00 pm - 7:00 pm
● Location: Kate Spade New York Rockefeller Center, 610 5th Ave, New York, NY 10020
Beacon Community Center Spread the Love Community Day
Beacon Community Center is hosting a free Valentine’s event for the community and anyone in need!
The event will include hot food, pantry donations, and a giveaway of coats, hats, clothes, and scarves, plus a crafting station where families can make Valentine’s bouquets.
Free Food
Hot Food
Pantry Bags
Hot Chocolate/Cocoa
Free Activities/Giveaways
FAB NYC Arts Activity
Bouquet Station
Raffles
Hats, scarves, coats, & clothes.
Incase of rain/snow event will be indoors.
noa, a bakery Valentine's Day
noa, a bakery is hosting a sweet, free Valentine’s Day activation!
They will be handing out free Valentine’s mini cinnamon roll “flowers” at their bakery on 92 Greenwich Ave on Valentine’s Day.
Paula’s Choice Free Coffee Pop-Up
Valentine’s Day coffee cart in SoHo with Paula’s Choice! Free coffee + Pro-Collagen Peptide Plumping Moisturizer samples. 2/14, 10 AM - 1 PM
Skincare (and coffee) is our love language.
Join Paula’s Choice in SoHo on February 14th for complimentary drinks and free samples of our Pro-Collagen Peptide Plumping Moisturizer, designed to deliver results with more chemistry than most Valentine’s dates.
Where: Corner of Greene St. & Prince St.
When: February 14th – 10 AM to 1 PM
Free + open to the public (while supplies last)
Stop by solo or bring your Valentine <3
Briogeo Scalp Revival Atelier
Healthy-looking hair begins at the source: the scalp.
Briogeo invites you to the Scalp Revival™ Atelier, an immersive educational experience dedicated to scalp wellness and healthier-looking hair.
Join us Saturday, February 14th to explore Briogeo's Scalp Revival™ collection and our modern, elevated approach to scalp care. You'll enjoy guided scalp consultations, elevated product rituals, exclusive photo moments, a touchup bar, and the opportunity to try our latest innovation.
As a special treat: Receive a complimentary gift with purchase when you make a same-day $75+ Briogeo purchase at Sephora.*
Scalp Revival™ Atelier
Saturday, February 14th, 2026 | 10AM-6PM
22 Wooster Street, New York, NY 10012
*Free gift with same-day purchase of $75 in Briogeo products at Sephora SoHo on Saturday, February 14, 2026. Redeemable at the Briogeo event with proof of purchase. One per customer. While supplies last. See Briogeo.com for full terms and conditions.
Jenniiva Flower Cart
This Valentine’s Day, step into an intimate interactive floral moment with Jenniiva in Soho during New York Fashion week.
Select your flowers, create your bouquet, and have it wrapped in a custom Jenniiva wrap. A moment of love and a soft start to a busy fashion day.
📍 SoHo: 148 Spring St New York, NY 10012
🗓 Feb 14
🕚 11AM–1PM
💐Free bouquets for 100 guests
Lytics Valentines Day Collection Pop Up
Join Lytics for an all-day Valentine’s Day pop-up at The Canvas SoHo.
This February 14th, they’re celebrating love— streetwear style and are excited to welcome Lytics to the SoHo store for a special one-day pop-up featuring their exclusive Valentine’s collection.
At the heart of the drop is a limited-edition duffle bag, designed just for Valentine’s Day. Artistic, playful, and bold, it's the perfect piece to gift someone you love (including yourself).
The Lytics Valentine’s Day pop-up will run for one day only on Saturday, February 14th.
When: Saturday, February 14th, from 11:00 AM to 6:00 PM
Where: The Canvas SoHo, 456 W Broadway
Can't wait to celebrate with you 💗
Strawberry Shortcake’s "Bake Shop"
WildBrain’s beloved Strawberry Shortcake is partnering with Magnolia Bakery to bring the sweetest “Galentine’s Day" event to NYC with a pop-up “bake shop” in SoHo.
This event aims to surprise and delight consumers with an immersive, unforgettable experience—serving up sweet treats and delicious giveaways, along with first looks at the latest Strawberry Shortcake products, across games, toys and plush. Plus, the brand‑new Strawberry Shortcake mascot will be popping by for sweet meet‑and‑greets and picture‑perfect photo fun.
Event Details:
What: “Strawberry Shortcake’s Bake Shop Pop Up.”
When: February 14-15, 2026; 11 am-5 pm
Where: 188 Lafayette St, New York, NY 10013
Love in Times Square
On Valentine’s Day, New Yorkers and visitors looking for romance in New York City will find it at the Crossroads of the World with Love in Times Square, presented by David’s Bridal and Sezzle. Each year, lovers surprise their partners with marriage proposals under Times Square’s iconic Everest screen; couples tie the knot on Duffy Square; and New Yorkers and visitors renew their vows on the Red Steps. These real-life love stories will unfold in front of a new sculpture presented by Times Square Arts.
Credit: Liz Ligon for Times Square Alliance
Love in Times Square will follow this schedule on Valentine’s Day:
11:00 am – Wedding #1
11:30 am – Surprise Proposal #1 on the Everest billboard
12:00 pm – Wedding #2
12:30 pm – Surprise Proposal #2 on the Everest billboard
6:00 pm – Vow Renewal Ceremony on the Red Steps (Registrations can be made HERE)
Beginning at 6:00 pm, a celebration of love and commitment will take place outside on the iconic Red Steps in Times Square. The ceremony is free and open to people of all ages, genders, religions, races, and backgrounds and will include a live performance from the cast of Broadway’s Two Strangers (Carry a Cake Across New York).
Love in Times Square is presented by David’s Bridal and Sezzle, who will be onsite bringing high-energy Valentine’s Day activities to Times Square. Throughout the day, David’s Bridal will surprise couples and visitors with a love themed photo moment within an immersive installation, and generous giveaways - including the chance to win a free wedding gown, curated gift bags, and scratch-off surprises - creating a true “only in New York” celebration of love.
The JCPenney Ex-Change
This Valentine’s Day, JCPenney is rewriting the romance novel. Not every love story lasts forever – and let’s be honest, not every piece of jewelry should have to either.
Introducing The JCPenney Ex-Change, a bold, one-day event designed to help customers transform reminders of the past into something that reflects who they’ve become. On Saturday, Feb. 14, shoppers are invited to bring in a once-loved treasure and exchange it – flat trade, zero guilt, zero extra cost, zero questions asked – for a fresh start: a stunning ½-carat lab-grown diamond necklace set in 14k yellow gold over silver ($375 value). Give yourself the gift you actually want this Valentine’s Day.
On Feb. 14, the first 100 customers at JCPenney’s flagship store in Garden City, NY – starting at 1pm - and the first 50 customers at other participating store locations – can reclaim their moment (and their jewelry drawer). Visit JCPExchange.com to find a participating location and discover why your next chapter deserves better jewelry.
Jewelry collected through the Ex-Change will be donated to the nonprofit organization Good360, where pieces get a second chance to shine – becoming new treasure for someone else’s next chapter. Because closure looks better when it gives back.
Feel Good with Popsugar and Pepsi
This Valentine’s Day, Popsugar and Pepsi invite you to Feel Good, a relaxed, feel-good pop-up made for sweet sips, easy mingling, and effortless connection.
Step inside to enjoy a fancy soda bar featuring Pepsi® Wild Cherry & Cream, light social experiences, and a welcoming space to unwind—whether you arrive solo or with friends. No pressure, just good vibes.
This event is 21+. Please be prepared to show valid ID. RSVP does not guarantee entry. We will do our best to accommodate all guests; however, entry is subject to venue capacity and will operate on a one-in, one-out basis as needed.
Note: RSVP link was removed at the request of the brand, as this event is sold out
28th Chinatown Lunar New Year Parade & Festival
Celebrate 2026, Year of the Horse!
February 17, 2026 | Tuesday | 11am - 3pm
Firecracker Ceremony & Cultural Festival
Sara D. Roosevelt Park at Chrystie & Grand Streets
Chinatown, New York
March 1, 2026 | Sunday | Parade Start 1:00pm
Chinatown, New York
Festival & Booths: 11:30AM – 3:30PM (Bayard Street between Mulberry and Mott St)
Wedding Salon NYC February 17
New Date: Wedding Showcase of The Year: Tuesday, February 17th, 2025, from 5:00-830PM, Lavan Midtown
Join Wedding Salon for an exclusive event at the Lavan Midtown in New York City, where engaged couples and planners can discover the latest trends in cakes, flowers, honeymoons and so much more. There will be top wedding vendors, tastings, cocktails, spa services, fashion show, live entertainment, makeovers, exciting raffles and so much more. Partners include NYC for Free, Modern Luxury, Southern Bride, New York Bride, Manhattan Bride, NJWedding and Westchester Weddings.
RSVP now for two complimentary passes below using code: FREE to secure your spot.
Please note: Promotional tickets are strictly reserved for engaged couples and wedding planners with credentials.
Astronomy on Tap: Space Love
Astronomy on Tap brings professional astronomers and space enthusiasts out of the lecture hall and into local pubs for fun, accessible talks, games, and Q&A—no science background required, just curiosity (and a love of space puns doesn’t hurt).
Let's look up together!
Snowed In or Sun-Soaked: A Talenti Tasting Experience
Talenti is popping up in New York City on February 19, giving fans a FREE taste of new flavors.
Snowed In or Sun-Soaked: A Talenti Tasting Experience is an invitation to escape through flavor. Guests will journey between two contrasting worlds, inspired by Talenti’s newest flavors and the global origins of their ingredients.
You’ll first experience a cozy Italian après-ski vibe with the rich, comforting taste of Chocolate Hazelnut Crunch Gelato. Then, you will be transported to a vibrant, South American–inspired jungle lounge, while enjoying the bright, tropical flavors of Paradise Passionfruit Sorbetto.
The event is open to the public from 12:00PM to 3:00PM ET on 28th Street between 10th and 11th Avenue (while supplies last).
Flushing Lunar New Year Parade
Flushing is home to Queens’ first—and largest—Chinatown neighborhood.
As such, the area’s Lunar New Year Parade is a huge draw each year, with vibrant costumes, floats, dancing and traditional Chinese celebrations.
The parade begins at 11am at Union Street and 37th Avenue, in front of the local police precinct.
Super Saturday Parade
Head to Chinatown on Saturday February 28th to watch over 20+ lion dance groups parade throughout the streets of Chinatown for Lunar New Year.
Each groups’ lions will go store to store, offering blessing and eating offerings. This day is the best day to get up close and watch lion dancing!
There will be celebrations all day from ~10am-5pm throughout Chinatown in Manhattan.
CAMPTOPIA: Brooklyn's Summer Camp Fair
CAMPTOPIA will feature 35+ summer camps in Brooklyn & beyond + countless free activities for children 3 to 13 years old
Get ready for CAMPTOPIA, the ultimate summer camp experience fair is coming to Brooklyn! Unlike any traditional camp fair, CAMPTOPIA lets families experience camps in person with over 30+ free kids' activities for all ages.
Enjoy hands-on STEM and robotics, interactive games, creative arts and crafts, soccer, music exploration, stop-motion animation, and tons of giveaways. Parents can explore a wide variety of 2026 summer camp options, meet with camps offering programs for every interest, and take advantage of special early bird offers.
The Black & Brown Pop Up Shop
This NYC pop-up shop is a community-driven event bringing together local brands, artists, and creatives for a day of culture, connection, and discovery.
Highlighting Black and Brown independent clothing brands, authors, art, and creative experiences, the event is designed to spotlight emerging talent and foster genuine community in the city.
Milna Market
Milna Market is a curated South Asian pop-up market coming to NYC! They will be transforming 11,000 sq ft of space into a modern bazaar featuring 40+ South Asian brands and makers across food, beverage, fashion, jewelry, beauty, fragrance, home, lifestyle, and more.
In Hindi, Milna means both “to meet” and “to find.” That dual meaning is exactly what this market is about. Join them at Industry City on March 1st for a full day of community, discovery, and shopping South Asian-owned businesses!
🎟 FREE to attend - RSVP Required
🎁 The first 50 attendees will receive a FREE Milna tote filled with goodies from South Asian brands :)
🎉 There will be carrom, henna, and more activities!
Harry Styles Karaoke Nights at Beatbox
Head to Beatbox NYC (248 West 14th Street) for an exclusive 3-day Harry Styles pop-up, running March 3–6. They are celebrating the music, style, and spirit of Harry with karaoke, themed cocktails and Na cocktails inspired by his latest era.
Kick off each evening with Harry Happy Hour, featuring open karaoke from 5–7 PM — your chance to belt the hits.
Plus, don’t miss a raffle for two tickets to see Harry Styles live at Madison Square Garden on September 16. Whether you’re singing, sipping a signature drink, or soaking in the atmosphere, this is the ultimate Harry Styles experience.
Salon du Chocolat NYC
Indulge in the Ultimate Chocolate Experience at Salon du Chocolat NYC
Join March 7–8, 2026 at Center 415 in Midtown Manhattan for Salon du Chocolat NYC, a one-of-a-kind celebration of chocolate culture, creativity, and craftsmanship in the heart of New York City. This immersive weekend brings together more than 50 world-class chocolatiers, pastry chefs, cocoa producers, and artisans from over 20 countries, all under one roof to showcase their finest creations.
Whether you’re a devoted chocolate lover, a culinary explorer, or seeking an unforgettable experience with friends and family, Salon du Chocolat NYC offers something for everyone, including:
Chocolate samplings, workshops, and live chef demonstrations
Chocolate Fashion Showcase celebrating America's 250th
Live chocolate sculptor, Chef Håkan Mårtensson
Taste-&-Learn sessions exploring pairings, techniques, and innovations
Interactive kids’ zone and hands-on experiences
Perfect photo ops and unique finds from global brands
Delve into the world of chocolate, from bean to bar and beyond, and meet the makers behind the magic, including Jacques Torres, Gale Gand, Angela Borah, and more. Discover artisanal treats, shop exclusive products, and create sweet memories at New York City’s premier chocolate event. Join hundreds of fellow chocolate enthusiasts!
5th Annual Governors Island Ice Sculpture Show
Please note that due to extreme cold weather the 5th annual Governors Island Ice Sculpture Show has been rescheduled to Sunday, March 8, 2026 at 12pm.
Governors Island Arts presents the fifth annual Governors Island Ice Sculpture Show, where ten artists/artist teams—many who have never carved ice before—will use chainsaws to bring their creations to life live on stage.
Each artist/artist team will be paired with professional ice carvers from our carving partner Okamoto Studio
This thrilling live outdoor event will also feature food trucks, a DJ set from Miss Alicia with sound by Karlala Soundsystem, carving demos and workshops with Okamoto Studio, and more.
St. Patrick’s Day Parade
The 265th New York City Saint Patrick’s Day Parade will take place along Fifth Avenue in Manhattan on Tuesday, March 17, 2025.
The Parade begins at 11AM on March 17th 2025, starting on 5th Avenue at 44th Street and ending on 5th Avenue at 79th Street.
The parade is composed of thousands of participants from the many Irish cultural organizations and affiliated institutions across New York City, who each march under the banners of their respective groups.
David N. Dinkins Municipal Building Public Tours
The tallest tower of the David N. Dinkins Municipal Building will be opened for entirely free public tours for the first time this summer. Beginning in June, the public will be able to book tours led by DCAS staff through an online portal, with groups of six people departing from the NYC CityStore in the base of the building.
This access is enabled by a $6 million improvement project on the building, including repairing the building’s historic cupola, installing glass barriers to ensure visitors can safely enjoy the panoramic views of the city, and renovating the rotunda landing to make it safe and inviting to the public.
Mayor Mamdani made the announcement on the second day of Black History Month, in honor of the city’s first Black mayor. The David N. Dinkins Municipal Building is one of the largest government office buildings in the world.
“For the first time ever, New Yorkers and visitors alike will experience the sweeping views of the city’s skyline perched atop the pinnacle of our city’s government operations, 1 Centre Street," said DCAS Commissioner Yume Kitasei. “Upon its completion, this project will increase public access to an iconic landmark and create new ways to experience New York City and preserve our historical building's infrastructure for future generations.”
The David N. Dinkins Municipal Building is home to over 2,000 employees. The building was made a New York City landmark in 1966, listed on the National Register of Historic Places in 1972, and renamed after Mayor David N. Dinkins in 2015.
NYNJ World Cup 26 x Telemundo Fan Village at Rockefeller Center
The FIFA World Cup 26 New York New Jersey Host Committee (“NYNJ Host Committee”), Telemundo, and Rockefeller Center will host the New York New Jersey World Cup 26 & Telemundo Fan Village at Rockefeller Center. Set against the iconic backdrop of one of the city’s most celebrated landmarks, the New York New Jersey World Cup 26 & Telemundo Fan Village at Rockefeller Center will serve as the NYNJ Host Committee’s flagship Manhattan fan experience, transforming the heart of New York City into the ultimate watch party for fans from around the globe.
A Global Celebration in the Heart of New York
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 26 on television in the United States, will bring its signature passion and coverage directly to Rockefeller Center, offering soccer an immersive Fan Village experience filled with live broadcasts, cultural celebrations, and the electric atmosphere of the world’s biggest sporting event—all in the heart of New York City. The network will broadcast all 104 matches live—92 on Telemundo and 12 on Universo. In addition, every match will stream live in Spanish on Peacock.
The Fan Village, produced by Rockefeller Center, will serve as Manhattan’s hub of celebration for the NYNJ region, complementing matches played at New York New Jersey Stadium and the landmark FIFA Fan Festival at Liberty State Park in Jersey City. Additional NYNJ Fan Zones across the region will be revealed in the coming months.
Fan Village Experiences at Rockefeller Center
The New York New Jersey World Cup 26 & Telemundo Fan Village at Rockefeller Center will be the Host Committee’s flagship Manhattan fan experience, envisioned to offer a dynamic lineup of unparalleled match viewing and fan engagement experiences, along with other hospitality and entertainment throughout the tournament, including:
The Pitch: At the heart of the Fan Village, the iconic Rink will be transformed into a vibrant soccer pitch serving as the centerpiece for live match viewing.
Champions’ Garden: The Channel Gardens will be transformed into a living tribute to the eight (8) nations that have lifted the FIFA World Cup trophy and the legends who defined those historic moments.
Fan Zones: Located across the Plaza is a sprawling, interactive festival where sport, culture, community, and brand engagement converge.
Free & Open to the Public July 4 - 19!
Make in Brooklyn Studios Live
Make in Brooklyn is an open studio night inside The Lighthouse Brooklyn.
You’ll step into active studios alongside fellow creators, collaborators, and industry partners to engage directly with the tools, spaces, and people that power creative production.
Throughout the night, different studios invite you to try, test, and play across a range of creative practices. In collaboration with Lovable, you’ll experience the night through an interactive map that helps you navigate the studio floor, take part in activations, and follow your journey as it unfolds on a live leaderboard.
Select brand partners will activate across the studio floor, bringing tools, technology, and hands-on experiences into the night. Come engage with live production, collaborate alongside others, and experience The Lighthouse as a place where making happens.
Hellmann's Sing for a Sandwich
It's sweet sandwich time! To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, "Sweet Caroline", for the Big Game.
To bring the campaign to life, Hellmann’s will deliver Big Game energy directly to fans with a one-day-only Sing for a Sandwich karaoke truck in NYC on February 3 from 12pm to 6pm, where fans can perform “Sweet Sandwich Time” for a free Meal Diamond sandwich from Jimmy John’s, while supplies last.
Michael Minnelli of Step to the Mike will serve as the host for the Sing for a Sandwich activation. Michael is known for stopping everyday people and inviting them to perform on the spot – bringing this energy to Hellmann’s activation.
Date: Tuesday, February 3
Time: 12:00–6:00 PM
Location: 57th Street & 8th Avenue
The :30 ad spot – which will air during the fourth quarter on Sunday, February 8 – stars comedian Andy Samberg as "Meal Diamond," an affectionate, tongue-in-cheek nod to the iconic Neil Diamond. This character was brought to life after working with Samberg to turn the classic song lyrics into a hilarious ode to sandwiches made delicious with Hellmann's.
Kalshi Market
Kalshi is giving away free groceries in NYC on Tuesday February 3rd!
Kalshi, a prediction market platform, is taking over Westside Market on 3rd Avenue for New Yorkers starting at 12pm on Tuesday, Feb. 3, to give out free groceries. No catch, just show up and get $50 of groceries covered (while supplies last!)
📍⏰Westside Market (84 3rd Ave)
🗓️Tuesday February 2nd
⏰12pm
T-Mobile Tuesday Deals
Today is a good day to be a T-Mobile customer! Download the free T-Life app and enjoy these deals, today only!
🏈 Free football shaped plate at local (corporate) T-Mobile stores
🥨 Free Auntie Anne’s original pretzel
🥤Free large slurpee from 7-Eleven (Expires March 2)
& more!
The Honest Kitchen Inflatable Pups
From February 2-3, 20-foot inflatable pups will begin appearing around midtown Manhattan during Westminster Kennel Club Dog Show week.
The larger-than-life installations are part of a pop-up campaign by The Honest Kitchen, timed to coincide with Westminster’s return to its traditional February schedule. While the dog show celebrates elite breeding, perfect grooming and championship ribbons, these inflatables are doing the opposite: spotlighting dogs that look like the ones New Yorkers actually live with, walk and dodge on crowded sidewalks.
Before landing in midtown, the giant pups will “cruise” the city’s waterways, floating past both the Hudson and East Rivers. From there, they’ll touch down at Plaza33, just steps from the Garden, where Westminster’s Best in Show will ultimately be crowned.
From February 2–3, Plaza33 will effectively become a temporary dog park-meets-art installation. The inflatables will be on view from early morning through late evening, offering prime photo ops for commuters, tourists and anyone who suddenly finds themselves staring up at a cartoonishly oversized pup on their way to Penn Station.
Pet parents passing through can grab free samples of The Honest Kitchen’s Wholemade dehydrated dog food, along with limited merch and accessories. On Monday evening, February 2, the plaza will also host a dog-lover meet-up at 6:30PM, inviting New Yorkers and their pups to mingle and snack together. Update: the dog mixer is cancelled!
Heated Rivalry Look Alike Contest
There will be a Heated Rivalry Look-Alike Contest in Washington Square Park on Sunday Feb 1 with a $50 cash prize!
From event organizers:
In a time when online dating prospects seem more dismal than ever, we have been forced to take extreme measures.
We will be hosting yet ANOTHER look-alike competition to find the best nyc local knockoff Shane Hollander and Ilya Rozanov to give the girls, the gays, and theys something to yearn for in 2026.
We see no better place to kickoff this year’s look alike contest season—and pay homage to inarguably the best hockey player power couple of all time—than the birthplace of the tradition itself…our very own Washington Square Park.
So prep those accents and get ready to pucker up…and please congregate around the fountain no later than 2 pm.
Thank you, and long live Hollanov 🇨🇦🇷🇺🫡
Bloom Nutrition Glacier Crush Pop-Up
Surprise NYC! A surge of energy is coming.
Visit Bloom Nutrition in Chelsea Triangle til 5pm for peak energy, ice displays and more.
Bloom Nutrition's Glacier Crush is a limited-edition winter flavor of their sparkling energy drink, featuring a "frosted fruit" taste often described as a mix of blue raspberry and citrus. It is a zero-sugar, 10-calorie beverage containing 180mg of natural caffeine from green coffee bean extract, plus prebiotics for energy, metabolism, and focus.
McDonald's Meet a New Hot Honey
Join us to be among the first to try McDonald’s new Hot Honey Biscuit and sauce.
You’ll even have the chance to meet your own Hot Honey (not just the sauce 👀). If you hit it off, your first date is on us.
You’ll receive a free Hot Honey Biscuit and Hot Honey Sauce, plus exclusive McDonald's swag and a chance to meet the iconic Birdie.
*Food and swag will be available while supplies last.
The Bilt Neighborhood Cafe: February Rent Day
Bilt Neighborhood Cafe is here. Every Rent Day (first of the month), they celebrate with perks for members.
Stop by 31 Bond St on February 1 for complimentary bagels from PopUp Bagels and hot coffee, 9:00 AM - 6:00 PM ET.
A Bilt Membership is free, and the Bilt credit card is the only credit card that lets you earn points on rent with no transaction fee. Sign up below!
A Great Library Takeover: Winter Reading Festival
Curl up with a good book—or a few hundred!—at the ultimate winter reading festival.
Reading Rhythms and The New York Public Library are teaming up to transform NYPL’s flagship lending library in Midtown, the Stavros Niarchos Foundation Library (SNFL), into an after hours winter wonderland. Explore five floors of the Library as you’ve never seen them before, with reading parties, live music, themed activities, and much more!
Special access includes:
Live musical performances
Relaxing reading lounge
Arts and crafts inspired by winter reads
Writing workshops and prompts
Free non-alcoholic beverages, snacks, and fun surprises (While supplies last)
Custom reading recommendations from librarians
Plus: Get a Library card, mingle with fellow readers, or relax with quiet reading time at the cozy lounge corner.
18+
Abe's Muffins 10th Birthday Bash!
Let’s celebrate 10 years of Abe’s with live music, fun activities, and of course a bunch of tasty treats!
🎉Live follow-along performance by Jam with Jamie
🎶Special appearance from our friends at Tonies
🧁Free tasty treats from Abe's
Although it's Abe’s birthday, this event is for the kiddos! Get ready to have some fun!🕺🪩
Daily Harvest Wellness Fortune Teller Pop-Up
Daily Harvest is hosting a one-day-only pop-up in SoHo this Saturday, January 31: they are taking over a real psychic storefront for a playful spin on wellness fortune-telling. Guests receive a lighthearted “wellness fate” reading using fictional tarot cards designed to poke fun at some of the wild wellness trends out there. Think crystal balls, tarot cards, a crystal blender, and a very unexpected experience.
There will also be Daily Harvest refreshments available during the event, along with take-home items featuring some of the newest products. The experience supports our broader Eat Food, Not Fiction campaign, which is all about cutting through overcomplicated wellness trends and celebrating the real, nourishing power of fruits and vegetables.
Anyone can attend the pop-up (even if you don’t get a tarot reading slot). There will be free products handed out outside + discount tarot cards as well.
Location: Soho Astrology
Date: January 31, 2026
Time: 11:00 AM - 5:00 PM
Each&Every x From Lucie Pop-Up
You’re invited! Join Each&Every at From Lucie (263 E 10th St.) at 10AM on Saturday, January 31st to celebrate the launch of Zen State!
Receive a free full-size Zen State deodorant and exclusive green tea choux pastry inspired by the fragrance, while supplies last. See you there!
P.S. The Each&Every team and founder, Lauren, will be onsite excited to chat all things Zen State!
Warby Parker City Point Grand Opening
There’s a new Warby Parker store at City Point in Brooklyn and they are having a grand opening this Saturday! 👓
Be one of first 50 people and take home a free custom tote, lens cloth, and some other goodies. Plus there will be free Bang Cookies! 🍪
Warby Parker has a great selection of stylish, affordable, and customizable eyeglasses and sunglasses, and there’s custom artwork throughout this location
Doors open at 10am on January 31st, be one of the first to check out the new Warby Parker at City Point!
Corepower Yoga: Community Classes
In times like this, what Corepower can offer is a space for grounding and connection through yoga practice.
This Saturday, January 31st, Corepower Yoga is hosting free classes across all studios nationwide. They hope the entire Corepower community will come together to uplift the Twin Cities and anyone else who may need support.
NYC Locations:
Paris Hilton Infinite Icon: A Visual Memoir Free Screenings
Paris Hilton is offering you the chance to sign up for a free ticket of Infinite Icon: A Visual Memoir. Have a fun sliving night out to be inspired by Paris’ story!
NYC for FREE has FREE tickets to a private screening on Feb 1 (5pm at AMC Kips Bay: reclining seats!) Note: it’s not a premiere, Paris won’t be there.
Screening Option 1) Sunday, February 1st at 5:00 PM, AMC Kips Bay 15, hosted by NYC for FREE
Currently at capacity
NEW: Screening Option 2) Friday, January 30th at 7:00 PM, AMC Empire 25, hosted by Kierra Spears
As of 5:23: Currently at capacity
Conscious Coins
NYC TEENS!! Calm your mind while you build your bag. 💗
Conscious Coins is a free mindfulness + entrepreneurship workshop for teens, created to help you slow down, get clear, and learn how to move through money and ideas with intention. 🧘🏽♀️
We’re talking balance, self-trust, creativity, and what it really means to build something that aligns with who you are, not just what you’re told success should look like. Clips from this workshop will be featured on teen vogue.
🗓 Friday, Jan 30
⏰ 5:00 PM
📍 Ofrenda Yoga Studio, Harlem
YoYo Chicken 934 Amsterdam Grand Opening
FREE chicken sandwiches this Friday at YoYo CHICKEN! 🍗
Head to their newest Manhattan location from 4-6pm at 934 Amsterdam Avenue. Everything is Halal and they have a ton of delicious food, from sandwiches to tenders to smashburgers to burritos and more
Congrats to YoYo CHICKEN. You don’t want to miss this grand opening!
📍 934 Amsterdam Ave
🗓️ Friday Jan 30
⏰ 4 - 6 PM
#nycforfree #yoyochicken #manhattanvalley #halalfoodnyc
Brooks Glycerin Flex Experience Pop-Up
Be the first to experience the freedom of the all-new Glycerin Flex!
What you can expect:
Glycerin Flex Pop-Up Experience -
Join us Friday, January 30 and Saturday, January 31 from 10am-6pm to immerse yourself into the experience, demo the latest innovation from Brooks, and stick around for a shoe giveaway every hour, on the hour.
We'll also have coffee, special giveaways for Brooks Run Club members, and gift with purchase totes, while supplies last. No RSVP is required.
Brooks Run Club NYC Group Run -
Take the Glycerin Flex for a test drive Saturday, January 31 at 9am. We’ll meet at the pop-up and head out for a few miles where you can flex the rules around the neighborhood. Bag check will be available for participants. Following the run, we'll have giveaways, coffee, and bagels back at the pop-up. RSVP encouraged if you plan to join us!
Lidl Whistledown Free Treat
It would seem something most... delicious is on the horizon. On January 30th, the ton shall be treated — though to what, we shall not yet say. Pray tell, what free indulgence do you believe is about to grace us?
The free treat is FREE CROISSANTS in app with code FREECROISSANT
Dearest Gentle Shoppers,
It has come to this author's attention that a most buttery affair has been proofing, and we invite you to rise to the occasion.
A certain purveyor of fine provisions may soon prove that generosity, much like good pastry, is best served fresh. On January 30th, those wise enough to keep their MyLidl app at the ready shall be richly rewarded. One would be foolish to let such a golden moment crumble away, for a delightful free treat is coming soon.
Yours truly,
Lidl Whistledown
National Gnocchi Day Celebration
✨ National Gnocchi Day + a Grand Opening = a BIG celebration ✨🍝
Next Thursday, January 29th, Gnocchi on 9th is celebrating National Gnocchi Day with the Grand Opening of Kips Bay 🎉
📍 470 Third Ave New York, NY 10016
⏰ Doors open at 3PM
🔥 FREE Gnocchi Alla Vodka with Burrata for the first 200 guests — DOUBLE the usual grand opening giveaway
💸 After that, just $6 Gnocchi Alla Vodka until closing at 10PM
Think Coffee Free Chocolate Chip Cookies
🍪 FREE COOKIE ALERT 🍪
Think Coffee is giving away their famous chocolate chip cookies again at their Bleecker street location on Thursday January 29th starting at 11am. No purchase necessary! Just pull up. First come, first served.
Seed + Mill 10th Anniversary Free Tahini-Drizzled Sundae
Seed + Mill — the first-ever sesame-based store in the U.S. — is celebrating its 10th anniversary at Chelsea Market, and they’re thanking fans with a special one-day-only treat. On Thursday, January 29, visitors who stop by to wish the team a happy birthday will receive a free mini chocolate tahini–drizzled sundae.
Seed + Mill
Known for elevating tahini long before it was trendy, Seed + Mill has spent the last decade redefining how Americans experience sesame — from silky halva and Ethiopian sourced tahini to inventive desserts Since opening at Chelsea Market in 2016, the shop has grown from a local favorite into a nationally recognized brand. To mark the milestone, the cult-favorite sesame shop is also partnering with fellow Market tenants on an exclusive collaborative menu, available during the week of January 26 (while supplies last).
Anniversary specials include:
Mok Bar: Hot tahini sliders made with crispy breaded chicken katsu, spicy tahini slaw, dill pickles, hot honey gochujang drizzle on a soft potato bun
Amy’s Bread: Tahini cream cheese-frosted carrot cake cupcake
Creamline: Tahini milkshake with halva crumble
Miznon: Chocolate and caramelized banana trails with halva crumble
Doughnuttery: Chocolate tahini glazed mini donuts
Blackseed Bagels: Chocolate halva cream cheese over toasted bagel
Berlin Currywurst: Fries with spicy tahini or chocolate tahini drizzle
Dickson’s Farmstand Meats: Tahini roasted carrots with mint, Aleppo and pomegranate
Send Help Advanced Screening
20th Century Studios is inviting the NYC for FREE community to an advance screening of their upcoming film, SEND HELP, which releases in theaters on January 30th.
You are invited to attend an advance screening of the film on January 28, hosted by Survivor season 48 + 50 contestant, Kyle Fraser.
SEND HELP Advance Screening Details
Date: Wednesday, January 28
Film Start: 7:00 PM
Location: AMC Lincoln Square (1998 Broadway, New York, NY 10023)
SEND HELP: Two colleagues become stranded on a deserted island, the only survivors of a plane crash. On the island, they must overcome past grievances and work together to survive, but ultimately, it's an unsettling, darkly humorous battle of wills and wits to make it out alive. “Send Help” is directed by genre-bending visionary Sam Raimi and stars Oscar® nominee Rachel McAdams and Dylan O’Brien. The film is produced by Raimi and Zainab Azizi, executive produced by JJ Hook and written by Damian Shannon & Mark Swift, with original music by Danny Elfman. The all-original darkly comedic psychological thriller from 20th Century Studios releases in theaters nationwide on January 30, 2026. Watch the trailer HERE
The Vitamin Shoppe Upper East Side Grand Opening
Get ready for a grand opening celebration of the newest The Vitamin Shoppe location on the Upper East Side on January 28!🧃
🛍️First 100 guests will get a free goodie bag
🚲 Spin-to-win wellness wheel, with prizes from top wellness spots like SoulCycle, Barry’s, and Restore Hyper Wellness, plus The Vitamin Shoppe gift cards, and more.
🥤 Free limited-edition collaboration smoothies from Juice Press x The Vitamin Shoppe
🥬 Mini personalized nutrition consultations with a Registered Dietitian
🤝Meet and greet with fitness sensation & RAW Nutrition ambassador Sara Saffari
The Vitamin Shoppe is your one-stop shop for all wellness essentials, and the grand opening is from 5-8pm at 157 East 86th Street. Don’t miss it!
Meet the Caudalie Founders
Join Caudalie founders Mathilde and Bertrand Thomas on January 28th for a special event at Sephora Flatiron.
Event Highlights:
12:00-2:00 PM: Meet & greet with Caudalie founders Mathilde and Bertrand Thomas:
Meet Caudalie's founders! Come say hello, snap a selfie, and get the inside scoop on their favorite Premier Cru must-haves.
12:00-6:00 PM: Customized skincare consultations
Meet with a Caudalie skincare expert to learn more about how to make your skin look 4 years younger.
Exclusive Offers for Attendees:
The first 50 guests will receive a complimentary firming facial roller, pouch, and travel-size products with qualifying purchase
Receive complimentary travel-size products all day long with qualifying purchase
*While supplies last.
The Wellness Route by Haleon
Haleon, the maker of some of the world's most trusted health brands found in your medicine cabinet, is creating the Wellness Route. The grab-and-go station is designed to bring proactive, everyday health into one of the places life happens most: the commute.
Haleon's Wellness Route transforms part of Grand Central Station into an easy stop for feeling better on the go, and they are inviting you to stop by and take the Wellness Route.
Haleon's Wellness Route transforms part of Grand Central Station into an easy stop for feeling better on the go. Pick up free wellness essentials from trusted Haleon brands like Advil, Emergen-C, Centrum, Benefiber, Sensodyne and TUMS. Plus, invigorate your day with a drink from a fresh juice bar and enjoy other fun giveaways throughout the day. Join us during your commute to/from work or as a quick break during the day - whenever you have a small moment for wellness!
• When: Wednesday, January 28 from 8:30 AM - 5:30 PM
• Where: Grand Central Station, Graybar Passage (near Lexington Ave.)
SHELTER Advance Screening
You are invited to an advance screening of Black Bear Pictures’s upcoming action release, SHELTER, starring Jason Statham and Bodhi Rae Breathnach, on Tuesday, January 27th.
SHELTER Advance Screening
Date: January 27th, 2026
Time: 7:00 PM
Where: Regal Union Square (850 Broadway, New York, NY 10003)
Doors Open: 6:15 PM
Fill out the form to request tickets. Note: completing the form does not guarantee tickets– members will receive a confirmation email if a pass has been secured.
SHELTER: On a remote coastal island, a reclusive man (Statham) rescues a young girl (Breathnach) from a deadly storm, drawing them both into danger. Forced out of isolation, he must confront his turbulent past while protecting her, sending them on a tense journey of survival and redemption.
[POSTPONED] Wedding Salon NYC January 26
POSTPONED DUE TO SNOWSTORM. NEW DATE FEBRUARY 17
Wedding Showcase of The Year: Monday, January 26th, 2026, from 5:00-830PM, Lavan Midtown
Join Wedding Salon for an exclusive event at the Lavan Midtown in New York City, where engaged couples and planners can discover the latest trends in cakes, flowers, honeymoons and so much more. There will be top wedding vendors, tastings, cocktails, spa services, fashion show, live entertainment, makeovers, exciting raffles and so much more. Partners include NYC for Free, Modern Luxury, Southern Bride, New York Bride, Manhattan Bride, NJWedding and Westchester Weddings.
RSVP now for two complimentary passes below using code: FREE to secure your spot.
Please note: Promotional tickets are strictly reserved for engaged couples and wedding planners with credentials.
Crayola Creativity Week 2026
Join Crayola for a vibrant week of imagination and inspiration as Crayola’s Creativity Week returns for its 5th year with a star-studded roster! Each day will spotlight a unique creativity theme with celebrity hosts, creative challenges, and downloadable resources designed for students, educators, families, and communities. Free for anyone to participate, you can join live virtual sessions, access lesson plans, and share creations on social media using #CrayolaCreativityWeek for a chance to win daily creativity prizes.
Celebrity Hosts & Daily Themes:
· Mon, Jan 26 – Facing the Music: Artist and actress Kate Micucci with illustrator Mark Hoffmann
· Tue, Jan 27 – Building Together: The Property Brothers, Drew & Jonathan Scott, alongside illustrator Kim Smith
· Wed, Jan 28 – Embracing Your Ideas: Musician, filmmaker, and author Questlove, with illustrator Sean Qualls
· Thu, Jan 29 – Reaching Team Goals: Soccer stars Harry Kane & Matt Turner, guided by illustrator Marina Ruiz
· Fri, Jan 30 – Exploring the Moon: NASA astronauts and Mary Valencia‑Shyne, the Snoopy artist
· Sat, Jan 31 – Empowering Communities: Actor Michael Rainey Jr. with illustrator Rob Flowers
· Sun, Feb 1 – Storytelling Adventures: Bluey artists Jasmine “Jazz” Moody & Nick Rees, alongside wildlife conservationist Bindi Irwin