ILIA Beauty is inviting consumers to experience its award-winning eye essentials through an interactive Art of the Eye pop-up, featuring free makeup appointments, exclusive giveaways, and immersive brand experiences.

• Free "Art of the Eye" makeup appointments – Try ILIA’s best-selling Limitless Lash Mascara in black and the new brown shade "Before Dawn" + Eye Stylus Shadow Sticks (3-5 min sessions).

• Immersive Gallery – A self-guided walkthrough featuring ILIA’s ingredient story, product innovation, and video projections bringing Limitless Lash Mascara to life.

• Exclusive Merch & Rewards – Free tote bags, chocolate mousse treats, and a custom eye sketch inspired by ILIA’s artistry-driven products.

• Giveaways & Prizes – The first 50 attendees each day receive a free Limitless Lash Mascara, plus a chance to win $1,000 to iliabeauty.com!

  
  March 29 + 30
  10AM-5PM
  
  95 Rivington Street
  New York, NY 10002