Victoria Beauty Beckham is opening an immersive installation at The Highline from Thursday, October 17th – Thursday, October 24th.

This multi-sensory installation offers visitors a luxury art experience inspired by the brand’s fourth fragrance, 21:50 Rêverie. Drawing inspiration from Beckham’s personal story behind Reverie, the installation promises a meditative and reflective experience where soundscapes, projections, and scent evoke a sense of suspension between reality and dreams.

• Sound Experience - Enter the first room and find yourself immersed in the soundscape of Java, where the distant flicker of tealights inspires the ambiance.

• A Surrealist Landscape - At the center of the installation is a life-size sculpture of the 21:50 Reverie fragrance bottle, evoking a sense of surrealism. Visitors will be greeted by floor-to-ceiling projections of water and beach-inspired campaign imagery

• A Scented Escape - The final room invites visitors to experience the fragrance up close. Here, they can sample the fragrance while participating in an aspirational exercise where they write down their dreams on a notecard that will be showcased on the wall. This activity offers a moment of quiet reflection and further enhances the experience, allowing visitors to leave their mark in the installation before stepping back into reality.

Visitors will receive a complimentary 21:50 Rêverie fragrance sample while supplies last.