Carvel is kicking off summer like never before—with the world’s first soft serve-dispensing billboard. Because when the temps rise, only The Original Soft Serve® will do.

Carvel is serving up sweet, creamy soft serve straight from a billboard—yes, really. It’s unforgettable, and undeniably summer – because every New Yorker knows It's not Summer without Carvel!

Come by the coolest ad ever on June 18th at 137 Perry St, New York, NY 10014 from 12:00 PM – 7:00 PM and enjoy a free serving of The Original Soft Serve® and Carvel swag while supplies last.